What are the responsibilities and job description for the Marketing Assistant position at Columbia-Greene Community College?
Columbia-Greene Community College seeks a full-time Marketing Assistant to provide a broad range of support for the institution’s marketing, communications, and community relations initiatives. Reporting to the Director of Marketing and Communications, the Marketing Assistant will implement various strategies to support Columbia-Greene’s enrollment initiatives and build awareness of the College, its programs, and overall role in the community. These tactics will include digital, print, and out-of-home marketing campaigns utilizing earned and paid placements, internal relations, and social media.
Key Responsibilities
- Optimizing and tracking ad buy campaigns;
- Managing social media design and coverage;
- Trafficking and tracking materials between the designer and departments;
- Drafting web and other copy for review;
- Building web pages;
- Monitoring and making daily updates to the website and social media channels;
- Developing fresh stories regarding students, faculty, staff, and alumni;
- Providing public relations support for all events hosted by various departments;
- Managing internal communications.
Minimum Qualifications
- A bachelor’s degree in English, journalism, marketing, or a related field, plus a minimum of two years professional experience. Experience in an academic environment is a plus.
- Superior copy writing, editing, and proof-reading skills.
- Basic photographic and videographic skills.
- An in-depth understanding of media and social media-management platforms.
- Knowledge of and experience with common Content Management Systems such as Wordpress.
- Familiarity with engagement marketing systems and/or CRMs such as Constant Contact.
- Experience with Microsoft Office Suite and working knowledge of Adobe Suite.
- Strong project management and organizational skills.
- Strong interpersonal skills and the ability to work both independently and as part of a team.
- Ability to effectively communicate information and ideas in written and verbal format to a variety of audiences.
Ideal Candidate Criteria
- Exhibits outstanding creative skills with a flair for dynamic and audience-centric writing across a variety of marketing channels and media as demonstrated in a portfolio of work.
- Thrives in a fast-paced environment with the ability to manage multiple priorities and achieve desired results.
- Offers prior experience in digital content creation, dissemination, monitoring, analysis, and reporting.
Salary and Benefit Information
Contractual salary will be commensurate with experience. The College offers a comprehensive benefits package that includes medical and dental insurance, short- and long-term disability, generous vacation and sick leave, paid holidays, pre-tax flexible spending accounts, retirement plans, tax-deferred compensation, as well as employee and dependent tuition waivers.
Application Information
For full consideration, applicants must submit the following: (1) cover letter; (2) CV; (3) contact information for three professional references; and (4) three examples of relevant professional work. Submit ALL required documents to the email provided or on our website.
Job Type: Full-time
Pay: From $36,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: One location
