Communication specialist

We are seeking a highly skilled Marketing Content Developer with a strong background in technology, B2B marketing, project management, and writing engaging marketing copy.

The ideal candidate will have extensive experience in stakeholder management and demonstrate exceptional attention to detail.

This role involves developing and managing content for the Integrated Marketing Content Team’s business initiatives and enhancing Microsoft brand voice and impact through strategic content creation and distribution.

Key Responsibilities :

• Create compelling content related to deadline-driven customer-facing events and activities, ensuring alignment with the Customer Experience Team’s business initiatives.
• Develop a variety of content types including infographics, e-books, videos, social media assets, blog posts, and customer stories.
• Organize and maintain all content-related documents in a centralized SharePoint repository, ensuring accessibility, version control, and collaboration across teams.
• Enhance the influence and effectiveness of the company's brand voice by amplifying key narratives and initiatives to expand its reach and impact.
• Adhere to and enforce the company's brand voice, tone, and visual identity, ensuring all content meets editorial requirements and maintains high-quality standards.
• Manage the execution of content marketing campaigns, stakeholder communication, and adherence to timelines and SLAs. Ensure all projects are deadline-driven and meet specified requirements.
• Analyze marketing initiative results to provide insights and recommendations for future campaigns.
• Communicate findings effectively to relevant stakeholders.
• Implement SEO best practices to optimize the company's online presence and drive organic traffic to digital channels.
• Identify opportunities to leverage and expand existing content by diversifying its use across various channels, ensuring engagement and maximizing its lifespan.
• Collaborate with key stakeholders to define project scope, goals, and deliverables.
• Identify and manage project risks and issues, ensuring timely resolution.
• Use project management tools to monitor daily project progress, provide real-time updates, and ensure visibility of completed tasks, pending tasks, and any blockers, while regularly communicating status updates to relevant parties.
• Develop and maintain accurate and relevant process documentation, including process flow diagrams, standard operating procedures, and work instructions.
• Collaborate with cross-functional teams to ensure alignment and integration of processes.
• Partner with content agencies to manage content marketing budgets, schedules, and communications.
• Maintain strong relationships with stakeholders to ensure successful project execution and content alignment with business objectives.
• Coordinate and manage the workflow between internal teams and external agencies to align with project goals and timelines.
• Identify opportunities to leverage and expand the company's branding, digital, and media initiatives through re-use and scaling efforts.

Skills :

• Experience with campaign management
• B2B marking skills
• Project management
• Experience with social media

Last updated : 2024-06-27