Web Content Strategist

Wilkinson Companies Web Content Strategist

Website:

• Updates to events, pies, location promotions, community involvement links,

• Answering customer review.

• Vendor mobile coupons links updated as needed.

• Recap monthly the analytics results to leadership with suggested campaigns.

• Update Wilk Dev and Wilk Fuel pages as needed.

Manage the E-commerce Store:

• Create/Design an E Commerce store.

• Manage the operations of this online store with the specialist help.

Fat Dog/Time Savers SMS Bursts:

• Create SMS bursts with promotional campaigns daily/weekly.

• Recap monthly the analytics results to leadership with suggested campaign.

Fat Dogs/Time Savers Email Bursts:

• Create Email bursts with promotional campaigns daily/weekly.

• Recap monthly the analytics results to leadership with suggested campaign.

Formulating Sales Driving Promotional Campaigns:

• Creating promotion campaigns and partnering with Marketing team on details.

• Partnering with Ben as needed for campaign posts.

• Partnering with Ben for graphics to be designed for store placements.

Fat Dogs App:

• Place ads on each location's app notifications.

• Utilize the Geo fence as needed and the location button.

• Review and recap monthly the analytics to leadership with suggestions.

Nebraska Grow Contact:

• Continued communication with Neb Grow committee and facilitate its benefits.

• Facilitate the State Fair shop of Fat Dog merchandise.

• Partner with Fat Dog & Time Saver leadership to grow Nebraska members product.

Marketing Calendar:

• Schedule and plan promotions and events with marketing team.

• Use this Calendar to communicate promotional timelines and recap results for future events.

Stretch Assignments:

IT Support:

• Partner with Veriphone for scheduled software updat es.

• Manage Raspberry Pies in all locations for scheduled advertising.

• Manage the Blue Stem dashboard for alerts.

• S2K support for promotional events/sku detail.

This position will report to the President of Travel Centers.

The IT portion of responsibilities will be a partnership with the VP of Travel Centers. Participate in monthly meeting sin person w/President of Travel Centers.

Participate in Quarterly meeting with entire Marketing and Brand team.