What are the responsibilities and job description for the PR Coordinator position at Comic Book Resources (CBR)?
CBR is looking for a PR Coordinator to join our team! CBR is the oldest and most respected comic book culture website in the world. It is the internet’s first and final stop for nerd culture, news, commentary and community.
Please visit www.cbr.com and review your familiarity with our range of topics before applying.
Responsibilities:
- Develop and execute comprehensive PR strategies in coordination with our social team to enhance CBR’s brand visibility.
- Cultivate and maintain relationships with press contacts to secure interviews with top entertainment talent.
- Manage media inquiries and proactively pitch CBR to relevant outlets for sponsorship deals.
- Seek out valuable review opportunities for CBR content and collaborate with the Managing Editor, MTV Deputy Editor, and CAMG Deputy Editor to ensure embargoes are strictly adhered to.
- Secure screeners, authority content exclusives and timely material.
- Take ownership of CBR’s brand equity and perception, ensuring consistency in messaging across all channels.
- Monitor social channels and peer outlets for references to/mentions of CBR and take actionable measures as necessary, such as requesting backlinks.
PR, Planning & Outreach
- Act as CBR’s PR lead and point of contact
- Pre-plans and helps reach out in advance for all upcoming projects (all TV/Movies/Anime/Gaming & Comics) for interview/review opportunities, etc.
- Establish and utilize sharing processes for our exclusive content with Valnet sister sites
- Create mail list for colleagues/competitors/influencer friends to share major exclusives, features, and interviews
- Lead, organize, and oversee events coverage. This includes in person convention coverage, awards shows, etc.
Publishing Expansion & Optimization
- Ensure video assets are sent to the video editor with specifics
- Coordinate with both the social and video team for post on Twitter/Insta/Facebook
- Update key related content with links to our exclusive content & interviews.
Branding & Growth
- Keeping a finger on the pulse to know whether we are a positive and important part of the conversation online.
- Keeping an eye on the conversation surrounding CBR’s brand online.
- Ensure we are getting access from all necessary studios or projects we want to cover
Requirements
- Previous experience working in the PR field
- Established list of PR contacts
- Experience in working with Publishing
- Strong knowledge of pop culture
- Highly favorable problem-solving and organizational skills
