What are the responsibilities and job description for the Associate Director for Communications position at Commonwealth of VA Careers?
Title: Associate Director for Communications
Agency: VP STUDENT ENGAGEMENT & ENROLL SERVICES
Location: Norfolk, VA
FLSA: Exempt
Hiring Range:
Full Time or Part Time:
Additional Detail
Job Description:
Minimum Qualifications:Responsible to the Director of Administrative Services for serving as the mid-level professional responsible for coordinating and directing all functions related to the day-to-day customer service and external communication operation of the department. As an integral member of the Housing and Residence Life management team, the Associate Director coordinates all student, parent, university and community information functions. The position designs, develops, and implements effective Housing and Residence Life marketing initiatives including staff recruitment, new student recruitment, and departmental processes. The position hires, supervises and trains the front desk staff for the central housing office, coordinates and/or writes all publications, newsletters and email communications of the department; works with a wide variety of campus offices to provide accurate and timely information for resident students, their parents and the university community. It is responsible for the monitoring, updating and management of the department’s web page information and presence. This position serves as branding and customer service expert and trainer for the department planning and assisting in department training operations.
Master’s degree in marketing, communications, event management or related field or a bachelor's degree and related experience equivalent to a master's degree in areas of study previously indicated, may be substituted.
- Considerable knowledge of marketing, branding, public relations and communications principles/practices and strategies.
- Considerable skill in editing, grammar and writing persuasively.
- Working knowledge of data collection, evaluation and reporting of program/plan effectiveness.
- Some knowledge of social media avenues and technologies for current emerging trends in marketing and advertising.
- Strong project management skills and the ability to work on multiple large projects at once. Excellent public speaking and oral communication skills.
- Ability to manage multiple projects with strong analytical abilities.
- Excellent writing and communication skills, and the ability to work with a diverse group of students, staff, university administrators and external constituents including parents.
- Demonstrated ability to synthesize details about complicated programs or projects into easily understood stories.
- Demonstrated ability to assist in the composition layout and design of various publications.
- Demonstrated ability to manage and supervise media specialists and student workers/employees.
- Extensive experience with Microsoft packages and graphic design/publication software packages.
- Some experience in developing and managing effective marketing and public relations plans, preferably for programs in higher education.
- Some experience writing and editing professional newsletters and promotional materials.
- Some experience at writing research press releases, as well as feature articles and news stories.
- Some experience in digital signage and social media management.
- Some experience in event planning. Some experience working in a collaborative and continuous improvement environment exercising a client-centered philosophy.
- Prior professional and/or student staff supervision experience.
- Graduate assistant experience may be considered as professional experience.
- Prior work experience in housing/residential life or higher education setting.
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