Marketing Campaign Specialist

Purpose & Core Values

The primary purpose of any position is to assist Community Choice Credit Union to live out our purpose: we believe in helping our neighbors achieve the life they desire. A key component of this purpose is to provide outstanding service to both internal and external members by living our core values.

Position Summary

The Marketing Campaign Specialist drives the end-to-end campaign cycle as a marketing project manager and develops deep subject matter expertise in assigned business and product lines. This position orchestrates well-executed marketing campaigns and programs with the support of a full-service marketing team, and expert marketing partners.

Core Competencies

· Core Values:

o Committed: We are committed to serving Michigan guided by the principles that underlie the credit union movement of service, integrity, and respect for every human being.

o Charitable: We Give Big every day to our membership, our communities, and each other. We are dedicated to supporting Michigan by giving our time and services to the communities we serve.

o Credible: We are our Members’ trusted financial advisors; each Team Member plays an integral role in the well-being of our Members’ financial lives and the success of Community Choice Credit Union.

o United: We are a Team. We unite to achieve success, celebrate success, and continually improve the service we provide to our members, our communities, and each other.

· Adaptability/Initiative: Adjusts quickly and effectively to changing conditions and demands, views change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Is able to take on a variety of different tasks and roles in the organization. Can move in a relatively seamless manner from one task or focus to another and can fill in for other team members when they are absent or are experiencing work overload. Looks for new and productive ways to make an impact/value to the organization and/or team. Demonstrates a positive attitude when faced with organizational change and generates constructive feedback for continuous improvement. Demonstrates a professional demeanor.

Position Competencies

Attention to Detail

Follows detailed procedures; ensures accuracy in documentation and details; concentrates on routine work details; is organized and maintains a system of records.

Creativity

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Delivers High Quality Work

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Role Mastery of Essential Duties: Able to perform essential duties as outlined in job description. Contributes productivity and value within role. Is willing to learn and improve performance.

Essential Duties:

· Collaborates with product owners and marketing leaders to build and execute campaigns to achieve acquisition, retention, and engagement targets.

· Develops a strong rapport with product owners, and masters assigned business lines to become the marketing subject matter expert for that area of the credit union.

· Project manages multiple campaigns simultaneously which includes coordinating campaign meetings, organizing campaign documentation, assigning creative development to internal resources and external partners, aggregating all deliverables, and obtaining feedback and approval from campaign stakeholders.

· Develops creative briefs to align the team on the campaign strategy, objectives, target audience, and deliverables.

· Develops impeccable marketing content. Includes curating and editing content from creative partners and teammates and drafting original messaging.

· Maintain campaign calendars and workflows in Monday.com, partnering with the Marketing Manager to plan appropriate timelines and resources.

· Prepares detailed list criteria based on campaign objectives. Partners with our marketing systems administrator and business intelligence teams to fulfill data requests.

· Performs quality assurance on all campaign assets ensuring compliance with our brand standards, accuracy of content, and credit union marketing compliance.

· Utilizes the marketing technology stack, including HubSpot, to build, schedule and deploy email marketing.

· Coordinate with digital marketing and systems administrator to develop webpage content, landing pages, and social ads for credit union digital channels.

· Coordinates with lobby specialist and multi-media specialists to ensure campaign assets (when applicable) are represented in physical locations.

· Keeps a pulse on campaign performance and makes optimizations to content, audience, and other tactics to increase success of future flights.

· Ideates on improvements to our marketing tactics and stays abreast of trends in marketing and financial services.

· Contributes to the monthly marketing scorecard, tracking metrics related to direct mail marketing, email marketing, and digital campaigns.

· Participates in assigned organizational projects to serve as a marketing liaison, recommend marketing tactical support, document marketing requirements and work with marketing management to distribute tasks.

· Participates in cross-functional groups within the marketing department to execute special events and departmental projects.

· Contributes to the achievement of the departmental and organizational business plan.

· Serve as point of contact for vendors and CUSO partners to be their bridge to our internal team.

Job Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirement listed below are representative of the knowledge, skill, and/or ability necessary for this position.

Remote Work Eligibility

This position is fully eligible for a Hybrid Work Arrangement

Reasonable Accommodations

The physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of their job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job requirements, physical demands and do so within our work environment.

Education

Undergraduate degree in marketing, communications, business, or related field.

Experience

2-5 years related experience with a minimum of 1 year responsible for coordinating campaigns for an in-house team or agency.

Skills & Abilities

Strong written and oral communication skills.

Experience working with marketing project management software (Monday.com, Basecamp, etc)

Experience with HubSpot marketing automation tool or similar MCIF/CRM systems.

Understanding of financial products and services preferred.

Mental Demands

The team member must be able to read and interpret documents or instruments, understand and/or follow complex written and oral instructions, make decisions, recall multiple policies or procedures, resolve problems or unique circumstances in a timely and efficient manner, be able to express oneself clearly and/or concisely, perform mathematical functions, and handle multiple, concurrent tasks.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

General Statement

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.