Marketing Assistant and Digital Coordinator

JOB RESPONSIBILITIES

• Assist the Director of Marketing in the development of sales/marketing campaigns, radio commercials, press releases, and newspaper advertising.
• Develop, design, and execute social media posts.
• Gather and distribute reports on the growth of Community Trust Bank's social media outlets and suggest new ideas for increasing the customer base.
• Research social media trends relevant to Community Trust Bank’s brand and recommend actions.
• Create monthly editorial calendars to promote the Company brand and products on various social media websites.
• Assist with public relations and market/community events (e.g., 5K races, Sponsored Sporting Events, Customer Appreciation Day, Big Sandy Senior Games, etc.).
• Act as the Marketing Coordinator for Community Trust Bank's Eastern Region with duties including handling parties, special events, trips, and other assigned responsibilities.  Work with other market’s coordinators as needed.
• Act as the Pike County Bowl Advisor for Community Trust Bank.  Coordinate all aspects of the Pike Co. Bowl Games/Pike County Bowl Queen Coronation. 
• Represent Community Trust Bank and Community Trust Bancorp, Inc. at public events.
• Work within the Bank’s Marketing Department to ensure cohesive strategy.
• Administrative and clerical tasks, as assigned.
• Perform other duties within Marketing and for the Bank as assigned.
• Ensure all actions performed are in compliance with government regulations and organizational policies and procedures.

SKILLS/KNOWLEDGE AND ABILITIES/EXPERIENCE

• Bachelor’s Degree preferred.
• Excellent communication skills (verbal and written)
• One to two years of banking/marketing/public relations experience preferred.
• Experience in digital marketing/social media marketing
• Knowledge of the major social media platforms including Facebook and LinkedIn
• Demonstrates strong interpersonal skills necessary in order to effectively interact with all levels within the organization and community when providing support.
• Excellent oral and written communication skills.
• Excellent PC skills, with working knowledge of Microsoft Word, Microsoft Excel, CorelDRAW, Photoshop, Adobe Acrobat (pdf), Constant Contact, and other applicable software.
• Ability to work and interact with customers of all ages on an ongoing basis.
• Strong time management/organizational skills to meet deadlines is essential.
• Self-starter with the ability to work on multiple programs simultaneously.
• Demonstrates creativity.
• Team Player
• Valid Driver’s License

WORKING CONDITIONS

• Production oriented, deadline driven, fast-paced office environment.
• Some group and solo travel required (extensive travel required for certain events).
• Some Saturdays are scheduled workdays (e.g., Pinnacle Awards Banquet, Pike County Bowl).
• Some moderate to heavy lifting required.

The above statements are intended to describe the general nature and level of work to be performed by personnel assigned to this job.  This information is not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel assigned to this position.