Content Strategist

Title: Content Strategist

Location: Franklin, TN

Compensation: 75 to 92k, Benefits

Type: Direct

Are you passionate about leveraging the power of words to enhance customer engagement and drive leads? Our client is seeking a talented Content Producer to join our dynamic marketing team. We’re committed to creating exceptional experiences for our customers, and we believe that compelling and relevant content plays a crucial role in achieving this goal. If you have a creative flair and an eye for detail, we want to hear from you!

Responsibilities

• Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
• Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
• Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines.
• Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience.
• Managing content calendars, deadlines, and workflows to ensure timely delivery of content.
• Creating and optimizing content for search engines (SEO) to boost search rankings.
• Conducting research on relevant topics to verify credibility of content.
• Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field.
• Demonstrated experience (4 years) of content writing and copywriting, supported by a portfolio of published work.
• Exceptional writing and editing skills.
• Highly creative with meticulous attention to detail across multiple channels and formats.
• Knowledge of basic HTML.
• Familiarity with SEO best practices for optimizing content and increasing online visibility.
• Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality.
• Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization.
• Proficient in crafting comprehensive briefs for agency/partner collaborations.

Benefits:

• Medical, Dental and Vision Insurance.
• Vacation Time, PTO and personal days.
• Long Term Disability.
• ADD Insurance
• Employee Assistance Program
• 401k with Matching

Equal Opportunity Employer:

We are deeply committed to building a diverse and inclusive team. We believe that different backgrounds and life experiences make our team better. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.