Marketing Manager

Cooperative Benefits Group

6770 S 900 E | Suite 202

Midvale, UT 84047

PBM Account Manager – Western States

CBG is passionate about people! CBG lives for the opportunity to make a difference in not only our members’ lives, but also our employees. We believe that employee growth and engagement is the framework of a flourishing company. If you are looking to grow with a company that is passionate about development, consistent training and education, and a fun work environment, we would love to speak with you!

About us

We are a dynamic, forward-thinking and innovative Pharmacy Benefit Manager committed to making a positive impact in the healthcare industry. As a trusted PBM partner, we are committed to optimizing pharmacy benefit solutions. Our commitment to affordability, accessibility, and quality drives our desire for continual innovation.

We thrive on teamwork and excellence and value employee growth and engagement. We strive to ensure our employees are challenged, motivated, and rewarded for their hard work and loyalty.

How You Can Make a Difference

The Marketing Manager provides a critical role in developing and maintaining our brand message and image and working with internal partners to support growth opportunities.

Our ideal candidate will have a solid foundation in marketing and be able to support multiple marketing efforts.

Duties/Responsibilities:

Strategic Messaging and Branding: Develop and implement a comprehensive marketing strategy that includes targeted messaging campaigns that effectively communicate the value proposition of our solutions to broad and targeted audiences through multiple mediums.

Content Creation: Create compelling and informative content for various marketing materials, including websites, brochures, social media, press releases, blog posts, newsletters, and proposals.

Media Planning: Plan and oversee campaigns across various channels, including digital, print,
and social media to reach and engage our target audience effectively.

Stakeholder Collaboration: Work closely with sales, product, and other teams to align marketing initiatives with business goals.

Attend Key Meetings: Be present in targeted and essential meetings to ensure marketing strategies align with company objectives and to provide necessary input.

Reporting & Analysis: Track and analyze the effectiveness of marketing campaigns, providing regular updates to the Chief Business Officer and suggesting areas of improvement.

Event & Campaign Management: Plan, execute, and oversee promotional events, campaigns, or trade shows to showcase our solutions.

Continuous Learning: Stay updated with the latest marketing techniques, tools, and best practices, especially within the PBM and healthcare sectors.

Regulatory Compliance: Ensure all marketing materials and activities comply with relevant industry regulations and guidelines.

Other: Other tasks and responsibilities as assigned.

Required Skills/Abilities:

Excellent interpersonal, communication, and leadership skills.

Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.

Proven experience in marketing and media management, including digital platforms, SEO, SEM, and marketing automation.

Proficiency in marketing tools and software including digital marketing platforms.

Demonstrated ability to make data-driven decisions and problem-solving skills.

Ability to craft compelling, targeted messages for diverse audiences.

Collaborative team player who can also work independently.

Creative mindset and the ability to generate and introduce innovative marketing ideas.

Ability to adapt to rapidly changing market conditions, emerging trends, and business needs

Education and Experience:

Bachelor’s degree in marketing or a related field, or equivalent experience required
Previous experience in a marketing role with a proven track record of success.
Familiarity with the PBM or healthcare industry is preferred.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
May require occasional travel.

Shift Details:

Some flexibility in hours is allowed, but the employee must be available during “core” business hours to meet the needs of our business. Extended hours, weekends and holidays may be required pursuant with industry and client demands.

Our Advice to You:

CBG is fiercely focused on hiring individuals to contribute to our culture. If you speak passion, excellence, service, ambition, fun… we want to speak with you! We believe that your personality is as important as your experience and qualifications, so when we do have the opportunity to speak together, be authentic, be genuine, be you! Showcase your experience and your passion.

CBG is a proud promoter of equal opportunities for training, compensation, transfer, promotion, and other aspects of employment for all qualified applicants and employees. CBG supports Equal Employment Opportunities without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, or veteran status when hiring – under federal, state, and local laws.

CBG is a drug-free workplace. All candidates are required to pass a Drug and Background Screen prior to employment.

Job Type: Full-time

Pay: $80,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Application Question(s):

• Describe your experience, your style, and what is included in your portfolio.

Experience:

• marketing: 3 years (Required)

Work Location: Hybrid remote in Salt Lake City, UT