VP of Marketing

Position Overview:

CoreLink Surgical is one of the fastest growing, privately owned, medical device companies in the US. We design, manufacture, and distribute surgical implants and instruments for spinal fusion procedures (orthopedic and neurosurgical specialties).  CoreLink’s unique vertical integration provides it a competitive advantage in regard to quality, cost, customization, and speed to market of its products.

CoreLink was born out of four decades of manufacturing surgical instruments and implants in a variety of medical fields, they are now driven by a deep desire to produce the highest quality spinal implant and instrument systems on the market. CoreLink has complete control of the process, from initial design to delivery into the operating room, and they offer a unique advantage to fulfill the needs of the surgeon, the facility, the distributor, and most importantly, the patient. The company is based in St. Louis MO.

The Vice President of Marketing and Product Development will report to the Chief Commercial Officer and play a critical role in the continued growth of CoreLink.  This is an ideal role for an integrated Marketing and Product Management expert who would enjoy building and executing the strategic priorities for marketing and product development.  This person will be an involved hands-on “in the trenches leader” working closely with Sales, Marketing, Product Management, Engineering, Operations and Finance at our headquarters located in St. Louis, MO.

Principal Duties and Responsibilities (Essential Functions):

• Create and execute multi-year strategic growth plans and product roadmap; drive alignment on strategy with executive leaders, Sales, and R&D
• Establish portfolio value proposition across roadmap stages
• Develop and implement long-term and short-term strategic plans and deliverables for CoreLink, while increasing sales
• Direct and align staff responsible for product development and brand awareness
• Understand market dynamics that influence business strategy; identify and predict strategic competitive plays and market positioning
• Execute market research activities to drive portfolio decisions, including prioritization of product and release features.
• Develop consistent approaches to product proposals, market models, metrics, and assumptions to enable strategic discussions and informed decisions
• Work with team to create launch materials, including instruction books, sell sheets, FAQs, and educational resources, as appropriate
• Maintain an in-depth knowledge of products and supporting clinical information to better educate customers and sales team
• Must be able to travel, domestically and internationally, approximately 15-20%

Qualifications & Skills:

REQUIRED:

• Bachelor’s degree in Marketing, Business, or related field
• At least 10 years of relevant medical device experience in marketing and/or product management and development
• Demonstrated ability to be a strong leader and strong business partner
• Proven strategic experience leading marketing and product launch campaigns
• The ability to ensure that team, departmental, and company goals are met with emphasis on setting and achieving timelines and priorities
• Good judgement and decision-making skills in sensitive and highly visible situations

PREFERRED:

• Experience with biomedical, medical device, spine, or hospital sales
• A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
• Strong customer engagement, marketing analysis, financial/analytical and problem-solving skills
• Expertise in clinical studies and data collection processes
• Experience in product licensing, strategic partnerships as well as M&A
• FDA, Regulatory and compliance knowledge

Great Benefits!

• Benefit Eligibility is immediate, enroll on day one of employment.
• Robust 401k plan with 3% employer contribution, no minimum employee contribution required.
• 9 Paid Holidays and Paid Vacation time
• Health / Dental / Vision Insurance
• Short / Long-Term Disability Insurance
• Relocation assistance
• Professional development assistance
• Tuition reimbursement, and more!

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.