Head of Digital Marketing

Head of Digital Marketing
Full-time, Hybrid (Dallas, TX)



(url removed).mx



Company Overview:

Betterware (NASDAQ: BWMX) is Mexico's leading home goods and organization company.

We are now expanding our presence to the United States and opening our first US office in Dallas, Texas. This is an opportunity to build something extraordinary from the ground up and join the startup team of Betterware in the US.



Job Summary:

The Head of Digital Marketing will be responsible for designing, developing, and executing

Betterware US' digital marketing strategy to drive customer acquisition, engagement, and

retention. This role will oversee all digital marketing channels, including email, social media,

advertising, and a great affiliate marketing program. The position requires an intrapreneurial mindset

focusing on rapid experimentation and innovation. The Head of Digital Marketing should be

comfortable working in a fast-paced, dynamic environment where the ability to adapt quickly to

changing business needs is critical.



Key Responsibilities:

Develop and execute a comprehensive digital marketing strategy that aligns with

Betterware's overall business goals and objectives.

Work with Corporate IT to develop all digital marketing tools, including an eCommerce

platform and analytics systems.

Manage and optimize all digital marketing channels, including email, social media, digital

advertising, SEO, and affiliate marketing.

Led the development of creative and compelling marketing campaigns that drive customer acquisition and retention.

Analyze and report on the performance of all digital marketing campaigns, using data to

drive continuous improvement and optimization.

Stay current with the latest digital marketing trends, technologies, and best practices,

and recommend new initiatives that can drive growth and improve ROI.



Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.

5 years of experience in digital marketing, with a proven track record of success.

Excellent analytical and problem-solving skills, with the ability to use data to make informed decisions and present results.

Strong project management skills, with the ability to manage multiple campaigns and

initiatives simultaneously.

Excellent communication and collaboration skills, with the ability to work effectively with

cross-functional teams.

Ability to be both a strategic thinker and a hands-on doer. This means that while the role

will require strategic planning and high-level decision-making, it will also require the ability to roll up your sleeves and get your hands dirty with the day-to-day execution.

Experience in the home goods or direct-to-consumer industry is a plus.

Bilingual in Spanish is a plus.



We offer a competitive salary, a comprehensive benefits package, and the opportunity to work in a dynamic and growing organization.



We would love to hear from you if you are a strategic thinker with a track record of driving

growth and innovation. Apply now to join our team and help us take Betterware to the next level!



Salary Range:

$135,000 bonus