Senior Email Developer

Our client, a leader in the power sports industry, is seeking an experienced Senior Email Developer for a 12 month contract assignment in Plymouth, MN. This role will be hybrid with 3 days onsite, 2 days remote.

JOB SUMMARY

The Sr. Email Developer is responsible for developing responsive emails, email templates and automated programs alongside a team of email designers and developers. The developer will produce, proof, test, and troubleshoot dynamic content HTML emails that follow both brand and current email standards. As well as be expected to help team members develop necessary skillsets and create operational efficiencies leveraging the tools and technology available.

The successful candidate must be able to show specific work samples demonstrating clean, high-quality email code that supports templated designs with brand standards and leverages current email best practices across mail inboxes/email clients.

You'll be working across the company’s brands and teams, juggling multiple emails at once-all in different life cycle stages. Excellent time management skills and attention to detail are a must.

Candidate should be passionate about power sports, its customers, and the supporting lifestyle. You thrive in a fast-paced, innovative environment and have a strong work ethic.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead and optimize the execution process of HTML emails for single send campaigns and automated programs.
• Integrate personalization and dynamic content for highly segmented audiences.
• Assist with the setup of automated programs, including triggers, entry/exit paths, decision points, and testing.
• Maintain standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative and/or content versioning for different audiences).
• Act as lead for maintenance and enhancements of reusable modular, responsive HTML email templates.
• Advocate for key email best practices to maximize deliverability, inbox placement, accessibility, and engagement helping internal and external partners understand why these best practices are important and support their business goals.

SKILLS & KNOWLEDGE

Minimum Qualifications

• 4-year degree in web design/development, software development, or other code-related areas of study, or equivalent work experience.
• 5 years of experience developing responsive, table-based HTML emails – must be entirely comfortable reading, editing, and writing HTML/CSS without the assistance of drag-and-drop editors.
• Experience with automated email campaigns and/or transactional emails.
• Intermediate to advanced experience with personalization and data-driven dynamic content, particularly showing different content to different audiences, with ESP templating languages such as Liquid, AMPscript, Handlebars, etc.
• Experience with enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as Drip, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
• Experience with URL tagging for Google Analytics (experience or interest in reporting and analysis a plus).
• Proficiency in Adobe Creative Suite, primarily Photoshop.
• Strong communication and interpersonal skills.
• Detail-oriented, organized, and skilled at self-managing timelines and deliverables based on agreed-upon priorities.
• Demonstrated ability to think critically and strategically for a variety of use cases.
• Must complete HTML sample test

Preferred Qualifications

• Experience with developing HTML/CSS for Dark Mode.
• Experience with multichannel marketing automation.
• Intermediate to advanced experience with SQL queries.
• Experience as a supervisor or technical lead, guiding and training other developers.