What are the responsibilities and job description for the Paid Search Manager position at Courtly?
As a small, distributed team, we care deeply about building a culture around trust, diversity, and performance. You will have significant independence and are expected to have the autonomy to think on your feet and speak/act thoughtfully on behalf of the company.
Courtly is seeking a highly skilled and experienced Paid Search Associate to join our team. As a Paid Search Associate, you will play a crucial role in managing and optimizing our SEM campaigns on platforms such as Google and Bing. We are looking for someone with a strong technical background and a proven track record of success in managing paid search campaigns independently.
Responsibilities
SEM Campaign Management
Develop and execute comprehensive paid search strategies to drive traffic and conversions.
Conduct keyword research, ad copy creation, and bid management to optimize campaign performance.
Monitor and analyze campaign data to identify trends, insights, and opportunities for optimization.
Technical Expertise
Utilize advanced SEM tools and platforms to effectively manage campaigns and track performance.
Stay up-to-date with industry trends and best practices in paid search advertising.
Collaborate with cross-functional teams to implement technical solutions for campaign optimization.
Reporting and Analysis
Generate regular reports on campaign performance, highlighting key metrics and insights.
Conduct in-depth analysis of campaign data to identify areas for improvement and growth.
Provide actionable recommendations to optimize campaign performance and achieve business goals.
Requirements
Technical Skills
Minimum of 3 years of experience managing paid search campaigns, preferably as a sole lead.
Proficient in Google Ads, Bing Ads, and other SEM platforms.
Strong analytical skills and ability to interpret campaign data to drive insights and optimizations.
Experience with bid management, keyword research, and ad copy creation.
Soft Skills
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Detail-oriented with strong organizational and project management abilities.
Ability to multitask and prioritize tasks in a fast-paced environment.
Mentality
Self-motivated and proactive, with a strong sense of ownership and accountability.
Problem-solving mindset with the ability to think strategically and make data-driven decisions.
Continuous learner with a passion for staying updated on industry trends and best practices.
If you are a talented and driven individual looking to take the next step in your career, we would love to hear from you. Join Courtly and be part of our dynamic team!
Please note that this job description is intended to provide a general overview of the position and does not encompass every task or responsibility required for the role. The job description may be subject to change based on the needs of the company.
To apply, please submit your resume and cover letter to [insert contact information].
Courtly is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We don't care about where you went to college, your degree, your age, or what fancy names you might have on your resume. Instead, we're looking for good people: good at work and with a good heart 💖