COVA - Partner Marketing Manager

Partner Marketing Manager

About Cova

Cova builds software solutions for cannabis retail. Our award-winning point-of-sale & inventory management platform is #1 in Canada and the fastest-growing dispensary POS in the U.S. Cova currently powers over 1,800 stores from coast to coast and has earned a reputation as one of the most trusted brands in cannabis technology. In our mission to help cannabis retailers reach their full potential, we believe integrity is everything. With that conviction, and your help, Cova will continue to push the industry forward as the top cannabis retail platform in North America.

Reports To: VP of Marketing

Team Description:

Cova’s vision is to create the most robust cannabis retail tech ecosystem. A platform that empowers ambitious retailers to innovate and succeed. We curate and integrate with the best-of-breed tech tools in the industry, so our customers can pick and choose the solutions they need to help them grow. The partners we choose to work with are passionate, talented, and fun. Most importantly, their vision aligns with our own.

Our growing marketing team is seeking a Partner Marketing Manager to help increase product awareness and adoption for our partner’s product. This is a strategic and critical role in our expanding team. If you're a passionate and experienced B2B product marketer with demonstrable success working with emerging products and driving GTM strategies, you're just who we're looking for.

Job Summary:

As a Partner Marketing Manager, you will be a profound force in driving this growing ecosystem. You will develop marketing strategies and execution plans that drive product awareness and adoption of our partners’ products. This includes eCommerce, Loyalty, HR Software, and Delivery Suite. You are not alone! You will work closely with our product team, marketing team, and tech partners to launch each campaign. Your job is to demonstrate how the Cova product and our partners’ tools work together to solve the challenges cannabis retailers face and help them succeed.

Responsibilities:

• 
  Building and driving relationships with key partners in the United States and Canada.
• Creating strong positioning for Cova’s partner ecosystem that feeds into the overall brand story, pitch opportunities, and customer value proposition.
• Understanding the overall partner strategy and identifying opportunities for revenue growth.
• Creating a strategy around which partners or categories Marketing / Inside Sales should help drive.
• Determining targets based on needs/problem set and creating multi-product/solution approaches.
• Developing and executing partner marketing programs to drive leads, including:
  • Define value prop and messages- how their products solve retailers’ problems.
  • Create pricing strategies and develop bundle pricing.
  • Work with partners to create content & sales collateral to support SEM efforts and campaigns.
  • Work with the marketing team to execute marketing campaigns including email, social media, landing pages, and advertising.
  • Create and maintain tools to attract and close deals including presentations, marketing collateral and content, proposals, and scripts.
• Updating the marketing team on partner forecasts, trends and new partners.
• Measuring effectiveness of partner marketing program by reporting on leads, adoption/usage rates, and/or sales pipeline progress for client opportunities.

Qualifications:

• 
  University Graduate, ideally in a Marketing discipline.
• 5 years of relevant experience.
• Must be a solid writer, strong communicator, and comfortable speaking in front of large, senior groups.
• Innovative and dynamic, this person will be a problem solver and a solution maker.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Energetic, self-motivated, and results-oriented.
• Proven team player who is both flexible and adaptable.
• Can travel as required.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Hubspot, and Google Analytics.
• Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.

30-Day Goal:

• Understand our product and partner strategies
• Collaborate with the marketing team and our partners to create a joint positioning and launch their landing pages.

60-Day Goal:

• Work with VP of marketing to develop a pricing strategy and launch bundle pricing for Cova our partners
• Develop GTM strategy and joint marketing campaign with key partners in key markets
• Coordinate with partners to create at least 2 blogs

90-Day Goal:

• Work with partners to develop 2 lead gen content (i.e, ebook, videos)
• Develop 1-3 pieces of sales collaterals

What Really Matters:

A lot can be learned or trained, but there are a few things that can’t.

• 
  Strongly self-motivated with a drive to succeed
• Caring about our clients and their customers
• Being able to collaborate with others to ensure that we all succeed together

Estimated Salary Range: $75,000 USD - $95,000 USD

Want to Join the Team?

If you’re interested in a career with Cova and are committed to striving for success, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are a hybrid work environment, remote and in-office for all employees in an office city.