What are the responsibilities and job description for the Media Planner Retail Media position at Covetrus?
Media Planner, Retail Media
SUMMARY
Want to work on a fast-paced team that combines your love for animals and marketing to make an impact at a growth company? We are looking for an experienced Media Planner on our integrated media team that will be responsible for creating and implementing omnichannel media campaigns across multiple platforms.
This individual owns the media planning and execution across key clients while working directly with both internal and external stakeholders. This position will report to the Director, Head of Enterprise Media.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Approaches media plans from a holistic media perspective, putting the strategy first
- Develop strategically solid media recommendations for clients with supporting rationale through the analysis of research to develop the objectives, strategies, and tactics
- Possess excellent project management oversight and exhibit attention to detail to meet or exceed campaign deadlines across multiple programs
- Work to provide optimization recommendations for clients and work with other teams in the media business to best evolve and optimize our strategic omnichannel media.
- Manage day-to-day plan changes/maintenance of media plans
- Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendationd
- Work directly with internal and external partners to deliver differentiated capabilities and offerings for our clients through developing an in-depth knowledge of client’s business
- Demonstrates knowledge of all media channels, keeping up with new trends in the marketplace
- Traffics and QAs all media campaigns to ensure accuracy and on-time launch while Monitoring campaign performance and spend to ensure accurate impression and KPI delivery
- Owns financial reconciliation process and updates billing trackers and invoice management
- Ensures delivery of error free reporting
- Proposes optimizations and test and learns; oversees the implementation of flawless optimizations with media vendors and publishers
- Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs
- Develop and issue Insertion Orders (IOs) using approved language and approach
- Promotes the media offerings of Covetrus internally and externally, selling in the media capabilities where applicable
- Regularly solicit and evaluate value added opportunities for clients.
- Manage partner negotiations with limited oversight and assistance
SUPERVISORY RESPONSIBILITIES
- Indirect management of internal and external partners
QUALIFICATIONS:
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree with a minimum of 3 years of progressively senior experience in integrated media planning or buying.
- Prior experience within an agency in the role of media planning or buying
- Candidates should be knowledgeable in digital campaign management
- Excellent presentation skills, and history of successful client engagements
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Strong analytical abilities and quantitative skills
- Experience with analytics systems such as Google Analytics, Tableau and Powerpoint strongly preferred
- Hands-on experience with ad technologies including ad serving, ad-verification, and 3rd party data providers is required
- Familiarity with data visualization tools is a plus
- Experience with ad serving solutions, tag management and operations
PHYSICAL DEMANDS/WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Company based in San Diego, but remote working environment
- Ability to travel, as needed
Covetrus is a global animal-health technology and services company dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We are bringing together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. Covetrus is headquartered in Portland, Maine, with more than 5,500 employees, serving over 100,000 customers around the globe.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Jobs that are in Colorado:
If you are a Colorado applicant, you are eligible to receive information about the salary range and benefits for this role. Please contact
recruitment@covetrus.com
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