Marketing Campaign Manager

REPORTS TO:     Director of Marketing

DEPARTMENT: Marketing

FLSA STATUS:    Exempt

WORK SCHEDULE: M-F, subject to change according to business needs

TRAVEL:               Travel will be required 10% of the time. 
LOCATION:         Hartford, CT or Boise, ID or remote based on candidate

JOB SUMMARY:

Are you a marketing professional looking for an exciting role on a small-but-growing marketing team where you can get your hands on all aspects of marketing campaigns, from creation to execution to tracking? Do you want to join a team where you’re a name, not a number? Then this unique opportunity in the hot insurtech industry is for you!

We are looking for a Campaign Manager who can create, execute, manage and track campaigns for our advisor, consumer and carrier audiences. We need someone who can think creatively, and then manage the project all the way from meeting multiple deadlines to tracking success and analyzing results.

This position includes executing both B2B and B2C campaigns. The Campaign Manager will work closely with both consumer and financial advisor heads of sales, and head of carrier partnerships to align marketing messaging, strategy, and audience. The Campaign Manager will also work closely with our visual designer to ensure imagery is aligned with messaging and audience.

COMPANY OVERVIEW:

Covr Technologies is a leading, InsurTech venture capital-backed company, focused on using technology to simplify the buying process for life insurance and related products.  As an innovator in a rapidly evolving industry, Covr is a technology-driven company that provides a simpler way for people to protect what matters most.  Through partnerships with financial institutions and advisors, Covr's innovative digital platform provides the capability to research, compare, and buy life insurance from top providers, fully online and within minutes.  Our flexible and cutting-edge work environment which includes work from home and remote work options attracts and retains the best talent.  We have a strong culture based on our core values:  Client First, Integrity, Innovation, Collaboration, Fun.

ESSENTIAL JOB FUNCTIONS, DUTIES, AND PERFORMANCE RESPONSIBILITIES:

• Create, write & execute marketing campaigns with input from Director of Marketing and Visual Designer
• Track & report campaign metrics to measure success and identify areas for improvement
• Maintain monthly and yearly communications and events calendar
• Work closely with internal sales teams to coordinate timing and execution of marketing campaigns
• Set goals and track success rates of campaigns
• Help drive advisor engagement & sales

JOB SPECIFICATIONS AND QUALIFICATIONS:

Education and Experience:

• Proven track record managing and executing multiple marketing campaigns
• Proven ability to set and meet deadlines
• Minimum 2-years’ experience marketing campaign management
• Bachelor’s degree in marketing, communications, or related field
• Copywriting experience a plus
• Insurance/financial services experience strongly preferred

Knowledge and Skills:

• Knowledge of email marketing tools (Send In Blue, Constant Contact, Marketo etc.)
• Excellent written and verbal communication skills
• Ability to work independently and meet deadlines

Benefits Package:

• Paid Time Off (PTO): 3 weeks to start increasing with years of service
• Paid holiday’s – 10 days, including two 4-day weekends!
• Downtown parking subsidy
• Summer Hours Program
• Medical, Dental and Vision – 85% of monthly premium paid by Covr for all full-time employees
• HSA employer contribution
• Adult and child orthodontia
• Health Savings Account (HSA) with quarterly company contributions
• Short-Term and Long-Term Disability
• Pet insurance
• 401(k) with company match at 3.5%
• Company paid Life and AD&D insurance of $25,000 for all full-time employees.
• Supplemental Life and AD&D insurance up to 5x’s salary for employee up to $300,000
• Supplemental Life and AD& D plans offered for spouse up to $100,00 and dependents up to $10,000
• Flexible Spending Accounts (FSAs): medical, dependent, parking and transit

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