Senior/Lead Sales Marketing Specialist

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals! Outcomes and Activities: This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member. Develop and maintain comprehensive sales toolkits that package our value proposition in a compelling manner. Create and execute an experience that seamlessly integrates digital and offline marketing channels to support the sales organization’s goals and business objectives. Conduct ongoing market research to cultivate your expertise about our industry, customers, offerings, and the competitive landscape. Develop programs that challenge the status-quo, build intrigue, overcomes barriers and objections, and highlights our key differentiators. Consistently measure and communicate the impact of initiatives. Writes clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels. Develop learning agendas and test plans to continually optimize creatives based on audience insights and in-market performance. Knowledge and Skills: Fluent in business economics to understand where marketing creates leverage to drive growth. Can synthesize insights to identify new recommendations to improve marketing and business results. Experience developing an efficient and effective end-to-end funnel journey. Fluent in MarTech with a clear understanding of what capabilities can enable growth. Confident with interpreting analysis and structuring analytical requests. Hypothesis-led and data-driven in all marketing intent. Can break a strategy down into a structured testing plan / learning agenda. Can break a strategy down into an actionable plan that accelerates speed to market. Highly effective communicator who makes complex ideas easy to understand. Self-driven, motivated to help, and able to perform with minimal supervision in a team environment. Operates with a growth mindset, displaying a strong aptitude for expanding their skillset. Role specific: Thrives on the opportunity to lead and build new opportunities in an undefined space, collaborate and drive for results. Ability to map out a cross-channel customer journey and execute a strategy to optimize our marketing. Ability to build relationships and influence internal decision makers with formal recommendations and informal networking. Experience working with marketing automation systems, such as Pardot, Marketo, HubSpot, Eloqua, etc., creating HTML emails and landing pages. Requirements: Bachelor's Degree. 3 years of B2B or B2C digital marketing experience in a marketing organization of at least 20 (client-side or agency). 1 years writing creative briefs and partnering with creative teams. Preferred: 1 years working with marketing technology platforms and tools. 3 years working with marketing technology platforms and tools (Lead). 1 years of experience in an agile operating model. 1 years of marketing experience in financial services or other highly regulated industries. 1 years of experience supporting/communicating with a remote Sales team or automotive dealers preferred. Experience with marketing automation tools such as Eloqua, Pardot or Marketo. Product marketing experience a plus. Targeted Compensation: $102,000.00 - $141,000.00 an annual bonus plan INDCSMP #LI-Remote #zip Our Company Values: To be successful in this role, Team Members need to be: Positive by maintaining resiliency and focusing on solutions Respectful by collaborating and actively listening Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions Direct by effectively communicating and conveying courage Earnest by taking accountability, applying feedback and effectively planning and priority setting Expectations: Remain compliant with our policies processes and legal guidelines All other duties as assigned Attendance as required by department Advice! We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application! P.S. We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk! Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent. Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you. Play the video below to learn more about our Company culture. We know everyone is different and we want each of our Team Members to be their authentic self at work! With diversity of thought and a culture of inclusivity at the forefront of our strategy, we offer a variety of opportunities nationwide to encourage individualized work-life balance. Credit Acceptance offers Team Members: Flexible work options including work from home, on site and hybrid positions Company provided technology packages for all Team Members An atmosphere that is collaborative, challenging, and filled with forward thinking Team Members Extensive growth opportunities as demonstrated by our track record of promoting internally Ongoing business training and career development opportunities Competitive market-based salary with bonus compensation, quarterly profit sharing and annual merit bonuses Generous PTO and holidays that include 28.5 total days during first full year of employment Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work To learn more about who we are and what makes us a Great Place to Work, follow this link! Click here to see our Company in action! If you are a current Credit Acceptance Team Member, click here to apply.

Salary : $102,000 - $141,000