Marketing Associate II

Position Summary   The Marketing Associate II will be responsible for growth and strategy for credit card acquisition across our print and digital channels.  This team member will be responsible for developing the associated marketing campaigns to help drive revenue and improve response rates across platforms including direct mail, e-mail, web, and mobile app.   Summary of Essential Job Functions Manages credit card products marketing campaigns, analyzes performance reports, and uses data to drive marketing insights Identifies new product marketing opportunities that will drive incremental revenue Develops and manages comprehensive product marketing strategies from initial concept phase to rollout Develops business justification requirements and financial impact summaries for each campaign Assesses product performance and tracks results by channel and audience to ensure consistency Coordinates closely with Risk Management, Direct Mail, and Marketing Analytics teams to develop and execute projects based on the mutually agreed upon implementation timelines Evaluates and reports on industry trends, benchmarks, and offers Identifies new product opportunities that will drive incremental revenue Presents to management weekly results, updates, and strategies Manages reporting and analytic dashboards and support marketing projects to improve reporting Position Requirements Undergraduate degree in a relevant field is required 3 years of marketing experience is preferred Demonstrated ability to identify and develop new products and strategies that drive revenue Proven ability to conceptualize, launch and optimize campaigns across multiple channels Experience with analytical tools and interpreting data to drive decision and behavior Excellent problem-solving skills Excellent attention to detail along with demonstrated ability to manage multiple projects in a fast-paced environment Strong communication and follow-up skills Proficient with Microsoft Office programs (Word, Excel, PowerPoint) Superior verbal, written and presentation skills Digital product development experience preferred Adobe (Analytics, Target) or Google Analytics experience preferred Credit card marketing and/or financial services experience preferred

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