Regional Marketing Manager

Job ID:  475828

APAC Mississippi, Inc., a CRH company, is a great place to work! CRH is the number one asphalt producer and paver, the largest aggregates producer and the second largest ready-mix producer in North America. We are also the number four cement producer in North America and a leader in Canada. We have great employees that have been with us many years – and hope that that track record of longevity shows the pride we take in being one of the best places to work in Mississippi!  Come join our team – where you will receive vacation, retirement and many other great benefits!

The Regional Marketing Manager’s primary objective is to develop, execute and direct the marketing program. This includes strategic planning, branding/brand management, pursuit tracking and proposal and interview management, client satisfaction initiatives, and implementing best management practices for marketing efforts and business development.

Responsibilities:

• Partner with the Executive and Business Development teams to develop and implement marketing strategies that increase revenue in key markets.

• Oversee the development of effective promotion and advertising strategies within approved budget guidelines; to ensure that all promotional materials such as brochures, newspaper announcements, etc., are designed to enhance the professional and technical reputation of the Company and its staff.; to appoint and maintain liaison with outside agencies as required.

• Promote the image of the Company, its staff, and its services in all approved marketing areas, and assist other marketing personnel in initiating and performing promotional activities such as publication of technical papers and blog articles.

• Implement the marketing strategy through supervisory coordination and efficient operation of proposal/interview preparation. Oversee the entire proposal development process, from kick-off through quality control.

• Develop and maintains marketing program effectiveness measurement metrics. Provide reporting and analyses to company leadership.

• Oversee brand development and management. Monitor and report on the image of the Company in its marketing communities and to make the changes needed to maintain a high-quality image that accurately reflects the Company's professional capabilities.

• Oversee quality control on all marketing initiatives.

• Responsible for marketing effort scheduling and execution. Conduct regular marketing team meetings. Own and maintain the Marketing Department Project Tracking System.

• Responsible for staff professional or technical development.

• Assist the Company's professional staff, as required, in speaking engagements, societies, meetings, associations, seminars, etc., in which the Company's participation will result in favorable promotional exposure.

• Conduct client and market research in support of business development activities.

• Make recommendations regarding market approach and project news.

• Prepare marketing budget and consult with the President on budget recommendations, and measure performance against approved budget objectives.

• Provide business intelligence on clients, competitors and the firm to support project pursuits.

• Participate in the firm's professional development program. Attend both in-house and external meetings and training events.

• Oversee firm image and visibility efforts including, but not limited to, preparation of news releases, coordination of trade journal articles, client surveys, advertising, local promotions, project promotions, etc.

• Other duties assigned.

Qualifications:

• Bachelor's degree in Marketing, Business, Journalism or Communications, required.

• 3-5 Years applicable work experience

• Master's degree preferred but not required.

• Relevant Professional registration, certification or accreditation a plus.

• Mastery of office software is a must, including Microsoft Word, Excel, Access, PowerPoint and Outlook.

• Functional experience with Adobe InDesign and Acrobat is necessary. Working knowledge of Adobe Illustrator and Photoshop is very favorable.

• Knowledge of any major or industry-specific Customer Relationship Management (CRM) is required.

• Must have the ability to work under deadlines and be able to demonstrate excellent verbal and written communication, organizational skills and confidentiality.

• The ideal candidate will have experience in the construction management industry.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

APAC Mississippi, Inc., a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.