Job Posting for CRM Marketing Strategy & Digital PM Director at CrossCountry Mortgage, LLC.

CrossCountry Mortgage (CCM) is one of the nation’s top 3 retail mortgage lenders with more than 7,000 employees operating nearly 600 branches across all 50 states. We have been recognized nine times on the Inc. 5000 list of America’s fastest-growing private businesses and have received countless awards for our standout culture. Through our dedication to getting it done, we make every mortgage feel like a win.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The CRM Marketing Strategy & Digital PM Director is responsible for overseeing the resolution of CRM-related issues and the completion of various projects in the marketing department. This position has direct reports but also works closely with various leaders from creative, events, partnerships, and life cycle teams to ensure that projects are completed to the expected standards of CrossCountry Mortgage.

Job Responsibilities:

Collaborate with the marketing, information technology, and sales departments to identify opportunities to enhance CRM capabilities.
Develop an understanding of the current platform; provide opportunities for improvement and instances where integrations can be a key enabler to the sales team.
Ensure consistency in data-driven decision-making and strategy within the CRM team and campaigns built into the tool.
Execute change management, including implementation of new marketing technology rollouts.
Ensure the enterprise can support new technologies and maintain high levels of system performance and reliability through strategic planning with the IT department.
Oversee training of marketing software and user adoption.
Partner with the in-house data team to ensure data integrity across platforms within the CCM environment.
Oversee the completion of marketing projects as assigned by executive and/or sales leaders.
Work closely with the SVP to develop and enhance KPIs for adoption and omni-channel efforts.
Lead the digital project and implementation team, ensuring a structured process to improve organizational alignment and efficiency.
Manage a team and external partners to ensure top value and performance.

Qualifications and Skills:

Bachelor’s degree in Marketing, Business Administration, Communications, or related field; or equivalent work experience in a related field, preferred.
5-7 years’ experience managing a CRM.
Experience with Cloud Technologies, APIs, and SaaS technologies.
Knowledge of digital marketing (Website, SEM, Lead Forms).
Experience in strategizing and pulling together disparate pieces of information.
Proficient in data analysis, utilizing insights to make informed decisions and optimize CRM performance.
Excellent communication, leadership, and initiative development skills.
Detail-oriented, with excellent time management and prioritization skills.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com/

California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California consumers.

CrossCountry Mortgage, LLC. (NMLS3029) is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, religion, creed, color, orientation, gender, age, national origin, veteran status, disability status, marital status, sexual orientation, gender identity, or gender expression, or any other protected status in accordance with all applicable federal, state and local laws. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion. Employment is contingent upon successful completion of a background investigation. CrossCountry Mortgage, LLC. is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.

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CRM Marketing Strategy & Digital PM Director

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