Customer Marketing Manager

The Customer Marketing Manager is responsible for creating value for our Farmers and Customers, by delivering volume, share and margin growth through the execution of Darigold’s brand and business development plans, to include, but not limited to the creation of best-in-class retail ready selling materials for base and new production distribution, and acting as the liaison between marketing and sales functions.

This role will be a key member of the B2C Sales Team, reporting to the Director Category Management & Sales Planning.  It requires exceptional organizational skills, analytical acumen, and cross-functional collaboration. The ideal candidate will have a strong understanding of customer and channel dynamics and act as the voice of the customer internally.

This role will need to be a skilled internal collaborator and will need to successfully partner with cross functional teammates in Sales, Marketing, RGM, Product Development, and Supply Planning to drive optimal results.

What You Will Do

Functional Excellence

• Deliver volume, margin, share, objectives for Darigold which may include and evolve:
  • Grocery: Kroger, Albertsons, etc.
  • Mass: Walmart, Target
  • Natural: Whole Foods, Sprouts
  • Small Format: C-store (Distributors and Retailers), Drug
  • Food Service: US Foods, Sysco, etc.
• Partner closely with Sales Leads for Darigold’s customer and business development plans, for core branded, focused on new product and new customer launches as outlined in the AOP, DSMP’s and Price and Trade Architecture, to include:
  • Build best-in-class selling materials for innovation and existing
  • Build and maintain customer scorecards.
  • Help develop brand and retailer programs, promotions to maximize new item velocities.
• Become the voice internally to Darigold’s ambitions and growth within the retail landscape:
  • Partner with Marketing on new product launches and new routes to market
  • Inform innovation process through management of customer reset schedules.
  • Manage sales sample order process.

Knowledge, Skills, and Cultural Fit

• Customer Savvy: By leading with clarity; you will cultivate a relationship of mutual trust and respect to gain expert understanding of the customer’s structure, cultural ways of working, category expectations, and business requirements, to create sustainably value and growth for the customer and Darigold. You will have the drive to be the customer expert looking to uncover all opportunities and to grow with our retail partners and to understand the competition.
• Execution Excellence: You will execute with excellence by planning thoroughly with the sales teams, collaborating with other B2C Functions (RGM), and delivering the results that Darigold and the retailer expect while having an adept ability to drive contingency planning.
• Business Acumen: You will act like an owner and have a clear sense of accountability based on being knowledgeable and current on internal and external business conditions, trends, and competitive activity.
• Functional Skills: Is literate and is an effective user of Microsoft Excel, PowerPoint, Word, and can navigate company and third-party data bases, customer portals and should possess strong written and verbal communication skills.
• Analytic agility: Synthesize customer, consumer, category, competitive, and company insights into executable winning customer plans and tactics that drive mutual wins for the retailer, Darigold, and our end consumer.
• Organizational agility: Becomes knowledgeable about how the enterprise works and is effective at get things done through formal processes and informal relationship building. Must be able to handle ambiguity in a start-up type company culture.
• Attention to detail: Is detailed focused and organized. Must be able to meet customer timelines and all complete customer contracts.

• Presents and communicates effectively:  Develops and delivers multi-mode communications that coveys clear understanding to multiple types of audiences and influences others to act.
• Problem solving and opportunity searching:  Ability to anticipate obstacles and dig for answers to solve issues. Must have the drive to find new business opportunities in existing accounts and find new ways to drive the business forward. 

What You Bring:

• Bachelor’s degree required.
• 7 plus years of Consumer Products Sales, Category Management, or Customer Marketing experience
• Proficient utilizing syndicated data (Circana/IRI, Nielsen)

Nice to Have’s

• Leadership
  • Action oriented, focused on driving results.
  • Act with integrity and alignment when leading self and others.
  • Embrace the company vision of leading Dairy forward.
  • Facilitate productive and positive interactions with teammates that drives results.
  • Build a team culture that embodies the vision, purpose, and values of Darigold.
  • Be a positive agent of change.
• Stewardship
  • Demonstrate an enterprise value mindset that includes creating value for our farmers, employees, and customers.
  • Be a responsible steward of Darigold’s assets including our reputation.
  • Be a champion of dairy farming and the Northwest Dairy Association.
• Perseverance
  • Set’s high standards and goals for self and others.
  • Resourceful in the face of obstacles and challenges, maintaining a solution-oriented mindset.
  • Realistic and optimistic when facing market volatility and dynamics.
• Co-Op Spirit
  • We put the whole of our Co-Op before its parts.

Benefits of Working at Darigold

We understand that as an employee, benefits that support you and your family in and out of work are important. We’re proud to offer eligible positions a competitive total rewards package – that includes:

• Employer 401K contribution of up to 9%
• Comprehensive medical, dental & vision benefits
• Employer paid life & disability coverage.
• Paid time off and paid holidays
• 8 weeks paid parental leave.
• Education assistance
• Employee assistance program
• Flexible working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)
• Community giving through matching donations.
• Compensation range: $113,221.00-$169,831.00 (individual wage based on previous experience, knowledge, and skills)

Our Commitment to Diversity

Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information, or any other characteristic protected by federal, state, or local law. As a condition of employment applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.