Senior Demand Generation Manager - Broker

About DAT

DATis an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 44 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see.

The Opportunity

DAT is looking for a Senior Demand Generation Manager - Broker to join our dynamic marketing team in Denver, CO or Beaverton, OR. In this new role, the Senior Demand Generation Manager will plan and deliver B2B marketing campaigns, measure engagement and funnel creation across channels, and ensure we create content and experiences for our broker segment at every stage of the funnel.

Candidate profile

The ideal candidate is a strategic thinker who enjoys framing the big picture while orchestrating the moving pieces. This role is perfect for a talented Demand Gen marketer who will relish the challenge of building an inbound and outbound marketing engine with a direct impact on building our broker segment.

What You'll Do

• Develop and manage full-funnel, omni-channel B2B campaigns that drive qualified leads and a predictable pipeline
• Work collaboratively across product marketing, sales, creative services, and key stakeholders to deliver and execute an integrated inbound and outbound demand generation strategy
• Deeply understand the broker market and identify targeted segments for personalized acquisition, nurturing, and engagement, improving conversion rates throughout the funnel
• Identify and evaluate the appropriate mix of assets to influence our target market and work closely across marketing to ensure timely, high quality, engaging content to support our integrated campaigns
• Use analytics and insights to drive continuous improvement of campaign success metrics
• Manage campaign planning, budgeting, reporting, and priorities; recommend and implement process, workflow, and campaign changes
• Build strong cross-functional relationships and communication to ensure execution of marketing plans that align with the broader corporate strategies and plans

The Skills and Experience You'll Bring

• 8 years of Marketing experience, including 4 years in B2B SaaS demand generation preferred
• Extensive experience in creating and executing integrated B2B marketing campaigns using tactics that include SEO, email marketing, content marketing, webinars, events, PPC, paid and organic social.
• Excels at working collaboratively across functions and forging productive relationships with stakeholders in product marketing, creative services, sales, and others
• Hands-on experience with marketing automation platforms (preferably Pardot), Salesforce, and other marketing technology tools.
• Exceptional project management and communication skills, with the ability to manage multiple, competing projects and drive cross-functional alignment.

(Colorado only) In accordance with the Colorado Equal Pay for Equal Work Act, the minimum salary for this role is $90,000.00 benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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