What are the responsibilities and job description for the Senior Manager, Product Marketing position at dbt Labs?
About Us
dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we've grown to become one of the leading brands in the analytics industry. Our product, dbt, is used by thousands of companies. dbt Labs is a remote-first, values-driven company with a globally distributed team. You can learn more about our values .
Over the past few years, dbt has emerged as a critical part of the modern data stack. Today, more than 16,000 companies use dbt (3,000 are paying customers). We host a community of more than 50,000 data practitioners. We partner with key integrators across the data stack - from data platforms like Snowflake and Databricks; to BI tools like Tableau, Hex, and Mode. We have 100 global services partners that are introducing dbt and the analytics engineering workflow to organizations of all sizes. dbt has garnered incredible community love, support, and word of mouth. This is incredible momentum, and the product marketing leader will play a key role in helping us reach our next level of growth.
As a leader on our Product Marketing team, this role will work alongside peers in Revenue Marketing, Brand Marketing, Community, and Marketing Operations. You'll be responsible for positioning & messaging, customer marketing, and collateral development for dbt Cloud. As such, you bring a wealth of experience building compelling product narratives that get to the heart of a product's differentiation, with an additional orientation towards business value.
In this role, you can expect to:
- Create the messaging platform for dbt Cloud
- Align with sales effectiveness to drive messaging awareness and seller proficiency for differentiating dbt Cloud relative to alternatives
- Author and coordinate participation in messaging that helps our audience answer, "why dbt Cloud? Why now?"
- Elevate the way we communicate about dbt Cloud through various mediums like thought leadership blogs, demo videos, one-pagers, and solution guides
- Test audience strategy through customer interviews, and iterative messaging
- Work closely with the Campaign, Pipeline, and Field marketers to customize product-related content for various audiences, industries, and regions.
- Measure messaging influence on self-service activation, sales-assisted pipeline volume, and enterprise deal velocity
You are a good fit if you have:
- 10-15 years experience in Product Marketing, ideally at an open source software organization
- Strong writing and communication skills, with a knack for storytelling
- Strong bias for action, experimentation, measurement, and iteration - you have a framework to ensure success, but you're not afraid to fail fast
- A passion for digging into market and audience trends to surface the most impactful messaging for each
- A strong understanding of, and empathy for the challenges faced by modern data teams
- Experience creating multi-channel content (blogs, videos, guides) that supports sales-assisted and sales-led deal cycles
- Experience working with solutions architects and product managers to produce technical guides and tutorials
- Experience in a managerial and leadership role, including managing fully-remote teams
You'll have an edge if you have:
- Proficiency in dbt, or other tools in the modern data stack
- Experience developing narratives for developer and executive personas
- Taken open source software solutions to market
- Led competitive intelligence teams
- An understanding of traditional enterprise ETL tooling like Informatica, Boomi, or Talend
- Experience working with internal brand designers or managing external contractors to bring your content to life
Compensation & Benefits
- Salary: $185,000-$251,000
- Equity Stake
- Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.
What to expect in the hiring process:
- Interview with a Talent Acquisition Partner
- Interview with Hiring Manager
- Team Interviews (1:1s) that cover the following:
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- Execution
- Product Strategy
- Collaboration/Partnerships
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- Live Project Review
- Final interview with one of our Carriers
#LI-LC1
Who we are
At dbt Labs, we have developed strong opinions on how companies should practice analytics.
Specifically, we believe that:
- Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
- Data analysts should adopt similar practices and tools to software developers
- Critical analytics infrastructure should be controlled by its users as open source software
- Analytic code itself-not just analytics tools-will increasingly be open source
It turns out that a lot of other people believe this too! Today, there are 20,000 companies using dbt every week, 65,000 practitioners in the dbt Community Slack, and 3,500 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. is synonymous with the practice of analytics engineering, defining an entire industry. We're backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. We recently raised our series D: read the announcement !
dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@if you need assistance or an accommodation.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page .
dbt Labs reserves the right to amend or withdraw the posting at any time.
