Brand Marketing Visual Coordinator, Leatherology (Hybrid)

This is a Hybrid work-from-home position reporting to the office 3 days a week in Carrollton, Texas.

At Leatherology, we strive to elevate the everyday by bringing our customers beautifully designed and thoughtfully crafted accessories. We are on the lookout for creative, driven, and strategic individuals who are eager to join our growing team and help further the brand’s mission.

This role is pivotal in upholding the visual integrity of our brand, ensuring that every piece of visual content—from photography to videography—resonates with our audience while maintaining our brand's aesthetic. You'll be instrumental in transforming creative concepts into compelling visual narratives that not only reflect our identity but also drive engagement and contribute to growth.

Duties and Responsibilities
Below is a list of the primary job duties and responsibilities for the Brand Marketing Visual Coordinator. The responsibilities below are meant as a guide for core job functions but are not exhaustive.

Production Planning and Content Creation

• Collaborate across marketing, design, and merchandising teams to set photography standards and manage editorial photoshoots for new launches.
• Lead creative research to shape our visual marketing strategy for the seasons ahead.
• Strategize on visual communications that enhance brand presence and product visibility, generating traffic and sales.
• Define the visual storytelling approach through mood boards, look books, and more.
• Produce and refine video content for various channels, ensuring quality and consistency.
• Work with creative leadership to streamline creative processes and project delivery.

Creative Project and Visual Asset Management

• Play a pivotal role in ensuring creative projects are delivered on time, within budget, and aligned to company and marketing department goals.
• Manage visual asset project timelines for launches and shoots, leveraging strong project management skills.
• Build and maintain relationships with external partners – creative agencies, photographers, stylists, model agencies and image editing services - to facilitate seamless collaboration.
• Set guidelines for product photography and video editing, keeping pace with ecommerce trends.
• Plan, create, and maintain shot sheets for editorial photoshoots and product photography as needed
• Organize and archive visual assets meticulously, ensuring easy access and use
• Conduct regular audits to optimize the visuals onsite and fix issues as they arise
• Oversee photography samples, handling their prep, transportation, and care, while maintaining a clean and organized photo studio and sample space in partnership with merchandising and product teams
• Ensure strict adherence to brand visual guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 2-3 years of experience in project management or creative operations, ideally within a creative agency or in-house team.
• A portfolio showcasing your expertise in visual content creation.
• Proficiency in Adobe Premiere or other video editing software, Photoshop, Illustrator, and familiarity with social media and merchandising tools.
• Experience with photography and video production equipment is preferred.
• Exceptional problem-solving, critical thinking, and organizational skills.
• Excellent communication abilities and proficiency in project management software like Airtable.
• A detail-oriented approach, focusing on quality and precision in all tasks.
• An eagerness to contribute to other marketing initiatives as needed.

About the Business
Founded in 2008, Leatherology’s mission is to celebrate the everyday. As a direct-to-consumer business, we passionately believe that great design and quality can be accessibly priced, and we work hard to create beautiful products using the finest materials. We also believe that the best gifts in life are timeless and personal. That is why you won't typically see our logo on the front of our products. Our goal is to let our customers personalize everything and make it one of a kind, whether for yourself or a loved one.

Leatherology has been featured in numerous national and international publications, including Vogue, The New York Times, Fast Company, Forbes, WWD, and The Dallas Morning News. Our handbags and accessories have been worn by celebrities, including Reese Witherspoon, Serena Williams, Mandy Moore, Mindy Kaling, Lily Collins, Rachel Zoe, Demi Moore, Jonathan Van Ness, and more.

DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.

Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15 years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.
 

DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.