What are the responsibilities and job description for the Social Media Manager position at DDB?
Overview
We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts. We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes amazing folks to make amazing work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.
We all live in a connected world. We discover, engage, interact with and advocate for brands quicker than ever and in more places than ever. While at the same time, advertising has never been easier to avoid or ignore. Our job is not just to make ads. It’s to help our clients’ brands come to life in more of the right places more frequently and in a way that gets them noticed, remembered, chosen and loved.
Across the DDB global network, growth is everyone’s business. Our brand profile is a critical enabler in increasing the value of our network, providing employees with a clear sense of identity and building and creating stickiness for current and future client relationships. We are looking for a powerful influencer to join our team. An expert who can develop best-in-class social media strategy and creative content bringing DDB’s positioning and creativity to life across digital and multiple social media platforms
The Social Media Manager is responsible for developing and designing/partnering with design on all social media assets for the DDB Worldwide owned assets.
Responsibilities
- All day-to-day management of DDB social media channels, including producing regular posts and content, moderation, outreach and any other appropriate duties.
- Keep a pulse on and tap into emerging topics and social media conversations relevant to the advertising/marketing industry to ensure DDB is (when appropriate) a part of those conversations
- Collaborate with our DDB Global Designer and MarComms team on the development of social assets, and as needed with our Global Chief Creative Officer and Global Chief Marketing and Communications Officer on the approval of key global social campaigns and broader global social asset packages
- Ensure DDB’s engagement across all channels is appropriate, balanced, pro-active and as real-time as possible
- Monitor and report analytics on a monthly basis to Global Chief Marketing and Communications Officer, constantly bringing new ideas for improvement
Qualifications
- 2 years of experience developing and managing a social media content calendar with ability drive content plans, report updates and general campaign analytics to DDB’s Global MarComms team
- Incredible agility and ability to shift and adapt strategies and/or content as needed, depending on relevant planned, as well as breaking news within the industry
- Content creation experience and ideally, social media writing skills to reflect DDB’s tone of voice, with examples showcasing prior success
- Passion for creativity and storytelling, are an unlimited source of creative, original ideas to shape content that people want to spend time with and talk to others about
- Ability to concept and create animated GIFs and short form videos tailored to fit multiple social media platforms (LinkedIn, Instagram, Twitter, TikTok, YouTube, etc)
- Experience in developing and implementing new digital approaches and processes
- Strong attention to visual detail and interpersonal skills with experience working across different teams to inform and produce balanced content
- Experience with 3rd party email tools such as Mailchimp
- Understanding and monitoring of social media marketing best practices
- Strong design and typography skills (Adobe Creative Suite, Keynote, PowerPoint)
- Adept at using enterprise level social media management and social listening tools (e.g. Meltwater, Spredfast, Sprinklr, Percolate, Conversocial, Brandwatch, Crimson Hexagon)
Additional Expectations
- You are passionate about creativity and business, understanding how your role contributes to our network growth goals
- You have excellent copywriting skills and proven track record of writing for a range of audiences notably with a strength in creating emotive copy
- You are experienced in working at a tactical and strategic level
- You are a proactive self-starter, who does not need to be told what to do, you are resourceful in order to find solutions to any challenge
- You pride yourself in the ability to work independently in a high pace demanding environment on your own initiatives whilst being part of a wider team
- You are an expert listener and communicator with strong written and verbal communication skills
- You are, as our DDB founder Bill Bernbach famously demanded of everyone at this agency, Talented and Nice
What We Offer:
- Annual salary range: $40,000 - 50,000, commensurate with experience
- Comprehensive medical, dental, and vision plans
- Generous Time Off
- Paid parental leave
- Tuition Reimbursement
- Family Planning Assistance
- Stock Discounts
- Transit Discounts
- LinkedIn Learning Access
- Employee Assistance Programs
DDB is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all of our job postings to minimize biased language. DDB does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.
Salary : $40,000 - $0