What are the responsibilities and job description for the Senior Marketing Analyst position at DecksDirect?
As a Senior Marketing Analyst, you will support our suite of brands digital marketing efforts to drive business goals from strategy to tactical execution. These brands include DecksDirect, DIY, SC&R and eGlass. The ideal candidate thrives on creating business impact through understanding and achieving goals.
Key Responsibility Areas:
- Synthesize business goals into achievable digital metrics to develop cross-channel digital marketing campaign strategies for both B2C and B2B customer segments
- Assess metrics and analyze data for opportunities to improve digital marketing performance as outlined by KPI targets
- Create and present detailed reports and dashboards that showcase progress and outcomes of campaigns
Qualifications:
- Bachelor’s degree in Marketing or related field
- 3-4 years of digital experience with a history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, SEM, paid social media, display/programmatic, affiliate marketing, conversion optimization, and reporting and analytics
- Possesses high attention to detail, excellent time-management, organization, and communication skills
- Desires to learn, continuously improve, and adapt to market and technology changes
- Expert on making decisions based on data
- Partners cross-functionally in an effective, friendly, and collaborative manner
- Experience in popular digital marketing and web tools
- Google Ads, Microsoft Ads, Google Merchant Center, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Advertising, Pinterest Ads, and more
- Not required: familiarity with marketing platforms such as Rakuten, CJ or Impact
Working Environment:
- Full-time
- Salaried, Exempt
- Location: On-site at Plymouth, MN
- Hybrid: 1-2 days a week remote
- Benefit Eligible Position: PTO, Health, Dental, Retirement, Life Insurance, Short Term and Long Term Disability options
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