What are the responsibilities and job description for the Senior Data Analyst position at DeepIntent?
What You’ll Do:
The Analytics Team at DeepIntent is growing and looking to hire a Sr. Analyst, Client Insights & Analytics to join us! You will report to the Senior Analytics Manager, and will be the quarterback of our analytics and delivery of presentations of our performance with some of our most important clients.
This role will be responsible for analytics on advertiser metrics on digital marketing and advertising with an emphasis on programmatic. You will develop insights and optimization recommendations to impact performance and allocations of media spend. We’re looking for someone with experience in either media or health/pharma and a solid acumen of understanding consumer digital behavior and media metrics. The ideal Sr. Analyst is passionate about working with datasets and has excellent problem solving, communication, and insights skills.
- Lead advertiser and agency analytics presentations of data, campaign performance, insights, optimizations, and ROI
- Responsible for timely external delivery of campaign reporting and internal tracking against KPIs
- Deliver thoughtful data stories to clients with unparalleled data partnership and communication, all aligned to brand KPIs and goals.
- Client presentations and guides to inform Outcomes pre-sale, onboarding, measurement planning, methodology rigor, and KPI alignment.
- Quarterback measurement and optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks
- Use analysis as appropriate for segmentation, drivers, prioritization and deep-dives on audiences, consumer behavior etc.
- Provide oversight of data accuracy through various measurement tools used on campaign performance
- Serve as internal and client expert on analysis and results-oriented campaign progress including Sales and marketing communication and client delivery of quarterly performance reviews
Who You Are:
- Bachelor’s Degree or equivalent experience in Marketing, Math, Statistics, Economics, Analytics, or related field or equivalent combination of experience and instruction.
- 2 years of working experience in digital media/advertising/marketing. Emphasis on analytics-related initiatives preferred
- Media, agency, and/or health pharma experience required
- DSP and Programmatic experience preferred
- SQL knowledge preferred
- Exceptional excel and powerpoint skills
- Ability to effectively interact with individuals in all areas of the organization and distill large amounts of data into a few important takeaways or action items
- Ability to communicate Marketing Analytics insights and recommendations to key stakeholders, clearly and concisely
- Experience with health and pharma measurement methodologies a bonus
- Hands-on analytical experience working with Media Marketing Analytics tools like Google Analytics, R, SQL, DCM, etc.
- A demonstrated track record of consistently meeting and/or exceeding performance expectations
DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $95,000- $110,000. The base salary range takes into consideration each candidate's skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings.
Salary : $95,000 - $110,000