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Strategic Marketing Manager

DELTA FUEL COMPANY INC
Baton Rouge, LA Full Time
POSTED ON 4/16/2024

Description

A Strategic Marketing Manager at Delta Fuel is a professional responsible for executing strategies and plans to establish brand consistency and increase sales across all areas of the business. Key duties include managing budgets, measuring KPIs, calculating ROI on marketing investments, and designing digital marketing campaigns. The role involves setting specific objectives, conducting market research, and ensuring brand consistency through various channels.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Set specific marketing goals

· Design and implement marketing strategies aligned with business targets

· Develop digital campaigns to increase web traffic

· Analyze sales and marketing metrics

· Forecast market trends

· Research market to identify new opportunities

· Generate innovative ideas to promote the brand and products

· Address advertising needs

· Ensure brand consistency through all marketing channels

· Use customer feedback to ensure client satisfaction

· Liaise with internal teams to maintain brand consistency

· Establish a strong, long-term web presence


QUALIFICATIONS/POSITION REQUIREMENTS:

· Proven work experience as a Marketing Strategist or Marketing Manager

· Demonstrable experience with marketing campaigns and web technologies

· In-depth knowledge of CRM software and Content Management Systems

· Familiarity with SEO/SEM and Google Analytics

· Understanding of web design

· Excellent communication skills (verbal and written)

· Strong analytical skills

· Team management skills

· BSc degree in Marketing or relevant field

Salary.com Estimation for Strategic Marketing Manager in Baton Rouge, LA
$106,749 to $146,063
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