Content Marketer
Job Posting for Content Marketer at Demandwell
Position Overview
We are looking for a Content Marketer to bring our story into the world, and shape the Demandwell narrative during an impactful chapter of our growth.
At your core, you are a maker who loves putting pen to paper and creating content. You're an excellent writer who can easily switch tone between communication mediums and distribution channels.
The Content Marketer is responsible for creating materials to support the full marketing funnel, and a number of marketing channels including paid, organic, email, social, and more. The right candidate has excellent collaboration skills, takes pride in doing things the right way, and is driven by impact.
How You’ll Help Us Grow:
- Write blog content, landing page content, ad content, webinar content, video scripts, etc.
- Adapt our messaging to resonate with different buyer personas, and communicate different value propositions
- Collaborate closely with Product, Marketing, and Sales to ensure our messaging is aligned with product capabilities, market demands, and sales needs to maximize growth in ARR.
- Partner with internal SMEs at Demandwell to unlock the expertise embedded in the organization
- Create and manage an editorial calendar, aligning with the broader planning, processes, and tools used by the Marketing team.
- Use Asana, Wordpress, Hubspot, and Slack to manage day-to-day tasks and collaboration
What Experience You Bring:
- 2 years of B2B SaaS content marketing experience, ideally with ACV of greater than 30k
- Ability to translate complex information into clear, concise messaging that would position the product to address specific industry pain points.
- Strong cross-functional collaboration required to manage complex projects with many stakeholders.
- Package content for email, social, and other distribution channels
- Balance between a “ship it” mentality and high quality work
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