Social Media Manager

Description

Together, we’re more.

At the core of our brand is the meaning behind our name; Areté - a call to live at one’s highest potential. To strive for the best at every turn so that we shine powerfully in all we do. This is the central idea that drives us forward. 

As a valued team member of Areté Collective, you are the most important asset in our commitment to providing a new way of Development for a new way of life. By joining Areté Collective you’ll be working with an award-winning group of architecture, design, and development professionals, creating lifestyle-oriented residential, commercial, and hospitality projects. 

We embrace a philosophy that respects nature, sustainability, and culture. Our projects are designed not only to bring well-being and happiness to those who call it home, but equally to enrich and revitalize the environment and local communities.

The Job Opportunity:

You have the opportunity to build equity across the company’s brands – Areté Collective, Denton House, and Thomas Ranch – by building a powerful social media presence that drives awareness, engagement, and growth. You will work collaboratively with the Corporate and Project Marketing teams, as well as across the company, to develop relevant and differentiated social media strategies in line with each brand’s objectives. 

• The ideal candidate is strategic and creative, self-starting, detail-oriented, and works well in fast-paced, multi-faceted environments. 
• You excel at seeing and painting a visionary picture through social media that helps generate appeal and desire for our offerings. You’re used to implementing successful social media strategies in all situations – some with a wealth of assets to work with and others where creativity and out-of-the-box thinking is essential. 
• You collaborate well with others, pivot easily, and have a keen sense of turning information into engaging ideas. You lead with passion and proactivity, have an eye for design, and know how to craft a refined aesthetic. 
• Reporting directly to the corporate Marketing Director, you are responsible for creating and managing the social media strategy for the company, including corporate and project brands. 
• You set the strategy and manage the process, but work closely with the corporate marketing team and project teams to plan assets. Local teams and graphic designers will support the Social Media Manager to offer graphic assistance and local content as needed. 
• This position provides an opportunity to set the framework for the initial team and move up in responsibility as the team grows.

Core Responsibilities:

• Develop and implement the social media strategy for the company, including Areté Collective, Denton House, and Thomas Ranch
• Create and manage social media content calendar; manage approvals
• Manage and grow the company's social media presence across all platforms
• Monitor and respond to comments and messages on social media platforms
• Analyze social media data and generate insights and recommendations
• Stay up-to-date with social media trends and best practices
• Collaborate with cross-functional teams to develop and execute social media campaigns
• Monitor competitor activity and industry trends to identify opportunities for growth
• Collaborate with influencers and brand advocates to amplify reach and engagement
• Manage social media advertising campaigns to drive website traffic and conversions

Requirements

• Bachelor's degree in marketing, communications, or related field; Interior Design or Luxury Real Estate experience preferred
• 3 - 5 years of experience in social media management
• Proven track record in developing and executing successful social media campaigns
• Strong understanding of social media platforms, algorithms, and best practices
• Experience with social media management tools
• Strong communication and presentation skills – both verbal and written
• Excellent attention to detail while executing multiple projects
• Highly flexible and accommodating to “start-up” environments
• Autonomous and self-sufficient, can take instruction and easily run with it to completion
• Candidates will be asked to submit previous Instagram profiles they have managed as part of the interview process

About Areté Collective:

Areté Collective was born out of the desire to create a new way of Development for a new way of life – for land and people. As a vertically integrated firm, Areté Collective unites leaders across architecture, interior design, planning, and landscape architecture who use their decades of experience in shaping luxury communities to bring the highest levels of excellence to every step of the development process. For more information, please visit arete-collective.com.

About Denton House:

Denton House is the boutique design arm of Areté Collective, a vertically integrated luxury development company based in Salt Lake City. With nearly three decades worth of expertise, Denton House has created bespoke designs and signature looks for clients both domestically and abroad in sought-after destinations such as Big Sky, Park City, New York, Los Cabos, Portugal, the Bahamas and beyond. Denton House currently has offices in Austin, Las Vegas and Cabo San Lucas, with a qualified team of experts committed to delivering seamless execution in the fields of architecture, interior design, planning, and landscape architecture. For more information, please visit dentonhouse.com.

About Thomas Ranch:

 
Thomas Ranch is an inspired master-planned community from Arete´ Collective. Located on 2,200 acres in the beautifully wild hills of Spicewood, TX, adjacent to Lake Travis. The site will include housing across all price points and types. The downtown district will offer more than 250,000 square feet of retail, restaurants, and services in a 15-minute walkable district. Thomas Ranch will also feature education and specialized healthcare offerings, a boutique resort hotel, a private 18-hole golf course, and the private residential community of Loraloma. To learn more, please visit thomasranchtx.com.