What are the responsibilities and job description for the Associate, Paid Search position at Dentsu Media?
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
The Associate, Paid Search is responsible for optimizing, reporting and implementing campaigns to meet and surpass the clients’ success metrics. This person manages the day-to-day campaign execution.
- Build the foundation to learn all elements of media planning, management and reporting.
- Strong attention to detail and good organization skills.
- Assists Media Manager/Supervisor with presentation prep and analysis.
- Assign creative to appropriate ad groups.
- Manage IO process.
- Implement 3rd party tracking parameters on URLs.
- Provide initial optimization insights: Analyzes campaign reports/data and makes recommendations.
- Leverage reps for better time management and efficiency.
- Manage optimization log.
- Develop campaign reports.
- Maintain daily budget sheets; identifies/addresses red flags.
- Compile and deliver performance reports.
- Pull spend information and inform team on campaign pacing.
- Ad hoc duties as needed.
- 0-1 year paid search experience
- Good understanding of tracking, optimization and reporting tools
- Understand how bids relate to keyword performance and campaign efficiency
- Support the team where needed with other projects and planning
Additional Information
Benefits
- Generous PTO and sick days
- Comprehensive health, vision, and dental insurance plans
- 15 Paid holidays and office closure between Christmas and New Year’s
- 401k with company match
- Plentiful opportunities for growth
- And much more!
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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