Manager, Direct Response

The primary responsibility of the Manager, Direct Response is a buying position whose responsibility is to negotiate cost efficient media schedules on behalf of the clients. Supported by the Associate, media buyer, the Manager, Direct Response coordinates all aspects of the buying process for both National and Local media.

Responsibilities include, but are not limited to:

Media Buying and Execution:

• Negotiate cost efficient schedules on behalf of the clients
• Coordinate all aspects of the buying process
• Maintain all purchased schedules
• Work closely with vendors
• Generate Core, Excel and Media Ocean reports as required
• Seek creative solutions to enhance buy product

Client & Internal Relationships:

• Helps Sr. Manager to advise clients on best ways to integrate media into their advertising and marketing programs
• Grow business opportunities within current clients
• Work with Sr. Manager to develop and oversee junior staff, manage time, train, assure projects are completed on time and adhere to (within) client budget
• Keeps up with the latest trends in media
• Informs client/team of new opportunities or issues
• Participates, if applicable, in face-to-face client meetings
• Builds positive relationships with internal and external teams and sets good example for Associate and Sr. Associate levels.

Strategic Thinking & Leadership:

• Provide guidance to team members nurture/promote team environment
• Ensure key information is provided to team regarding client/vendor issues, market landscape changes, internal agency issues, changes in account status, etc.
• Responsible for constructing and delivering accurate, honest, and timely performance management documents
• Works with management team (Sr. Manager/AMD/Media Director) to develop strategies for media buys
• Shares new and relevant advertising opportunities in written and verbal form to the media department
• Strategizes ways to use media dollars most effectively to the greatest benefit for our clients

Communications Skills:

• Expresses oneself clearly and concisely in oral communications
• Writes in a clear, compelling, and concise manner
• Organizes ideas and information logically and sequentially
• May assist in the development of media presentations and tactical POVs
• Develop client reports that are clear, compelling, and persuasive
• Move audience to desired action through clear and persuasive delivery of information
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

• Bachelor’s Degree
• 3-5 years of media buying experience, including at least 1 year at the Buyer/Sr. Associate level
• Strong analytical skills
• Media vendor negotiation experience
• Working knowledge of Media Ocean & Core (preferred)
• Knowledge of media research terminology
• Advanced computer skills (MS Word, Excel, PowerPoint)

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About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

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