Associate, Commerce & Retail Media

Company Description

iProspect is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Job Description

The Media Services teams will plan and serve digital display (or "banner") ads across the web, mobile devices, video content (i.e. YouTube), and social media networks (i.e. Facebook). The purchasing of ad space is managed through Demand Side and Social Media Platforms, where you control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with digital display ads make them a powerful way for companies to reach potential customers. Media Services Specialists at iProspect focus on the planning, creation, and optimization of digital media across different channels. You will create dynamic advertising strategies by combining your strengths in planning, analysis, and creativity to reach clients' goals.

Responsibilities:

Organize and be responsible for digital media campaign set-up in and management across a variety of vendors and platforms, including Meta, Google Ads, etc

• Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings within social media and Google ads
• Execute campaign activation
• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations 
• Analyze campaign performance and provide optimization recommendations
• Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights

Qualifications

• Bachelor's degree in Digital Marketing, or related discipline
• Comfortable working in a startup environment with changing workflows
• Be able to explain complicated concepts to others
• Stay up to date with industry trends and enjoy solving problems
• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
• Experience working in DSPs, especially DV360, Social Platforms (Facebook, TikTok, and Pinterest) and Google Ads (Performance Max, Google Shopping)
• CPG or Specialty retail media planning experience
• Experience with platforms such as JIRA, Trello, or Placements.io

Additional Information

The anticipated salary range for this position is $39,000-62,962. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-Remote#LI-MM3 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.