Associate, Direct Response

Company Description

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

Job Description

The Associate is supervised by the Associate Director and other media buyers.  The Associate is required support in the organization, implementation and maintenance of Direct Response media buys and campaigns.  The Assistant Media Buyer position is entry level and represents the start of a media career.

This position is important in the daily running of the media account and requires you to work well in a team-based, fast paced, detail-oriented environment.   While advanced Media thinking is not expected, the successful Associate is motivated and shows the initiative to participate in advanced projects.

The Associate position is training-intensive.  Motivation for learning new skills (both technical and organic) and procedures is essential.  The Associate will contribute ideas and insights that will benefit our clients.

KEY AREAS OF RESPONSIBILITY

Media Buying and Execution:

·       Assist media buying staff with acquiring rates from TV and radio stations/rep firms

·       Send/Confirm receipt of media buys and revisions to stations

·       Enter client buys and post log times into various computer software systems

·       Assist buyers with schedule or traffic issues directly with vendors as they arise

·       Reconcile billing discrepancies

·       Interact with the traffic department to confirm creative is delivered to respective TV/radio stations in a timely manner

·       Assist buyers in monitoring weekly media clearance levels

·       Run and analyze various weekly reports for the buyers as directed

·       Develop a strong working knowledge of Mediaocean Netpak and Spotpak as well as Core Direct software systems

·       Participate in meetings with rep firms or TV/Radio stations

Client & Internal Relationships:

·       Work with buyers to help maintain client budget levels

Strategic Thinking & Leadership:

·       Keep current with market research (industry periodicals, email newsletters, websites) 

Communication Skills:

·       Express oneself clearly and concisely in oral communications

·       Write in a clear, compelling and concise manner

·       Organize ideas and information logically and sequentially

BEHAVIORAL ATTRIBUTES:

Workstyle

·       Maintain quality standards despite schedule pressures

·       Approach challenges with a positive, problem-solving mindset

·       Demonstrate intentionality in performing tasks and reaching objectives

Leadership

·       Exhibit the ability to contribute ideas to senior staff that will help move our clients forward

Teamwork

·       Cooperative with others to achieve common goals

·       Values and supports other’s contributions; builds on other’s ideas

·       Ability to work collaboratively with all parts of the agency; supporting others as needed

·       Prepares and contributes to meetings – is on-time, attentive and participates

Organization:

·       Ability to make effective use of available time

·       Organizes work and personal work area in an orderly way

·       Uses schedules and timelines to track and communicate work progress

·       Maintain accurate documentation of work, activities and tasks

Problem Solving:

·       Ability to assess problems or concerns in a systematic, logical and rational way

Initiative:

·       Ability to meet multiple deadlines

·       Ability to multi-task; keeping multiple projects on-track, structuring and executing work

·       Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on campaign momentum

Initiative:

·       Ability to meet multiple deadlines

·       Ability to multi-task; keeping multiple projects on-track, structuring and executing work

·       Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on campaign momentum

Qualifications

EXPERIENCE/KNOWLEDGE REQUIRED:

·       Bachelor’s Degree

·       0-1 year industry experience

·       Strong math and analytical skills

·       Strong interest and desire to learn about all forms of media

·       Skilled at MS Word, Excel, PowerPoint

·       Possess excellent communication, mathematics and verbal skills

·       Strong personal, writing and organizational skills

·       Ability to multi-task

·       Familiarity with Mediaocean a definite plus

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

The target start date for this role is January 9, 2023. The anticipated salary range for this position is $40,000 - $45,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.