What are the responsibilities and job description for the Senior Email Developer position at dentsu?
Company Description
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
Job Description
Role Purpose:
The Senior Email Developer consults on, codes, and troubleshoots HTML email messages and related content in support of the digital marketing programs of our clients.
Key Responsibilities:
- Develop complex and customized HTML email code that adheres to industry best practices and brand guidelines, and closely matches the original creative design. Additional code-related responsibilities include:
- Consulting on technical capabilities and considerations
- Performing quality checks and peer reviews
- Managing changes and updates
- Scripting for dynamic content, personalization, and segmentation
- Managing HTML content and related assets within clients’ email platforms
- Work with email account production managers to coordinate campaign assets
- Display problem-solving skills to address and solve technical problems that arise
- Keep up with industry standards, innovations, and new best practices in email marketing
- Maintain basic knowledge of data as it relates to HTML code, to aid in troubleshooting critical list errors
- Provide career coaching and mentoring for junior email developers
- Act as a point of escalation for junior email developers on the team
- Support Lead Developers and other internal team leaders to manage escalations and resolve issues
Qualifications
What we’re looking for:
- Three to five years of experience in front-end development or email marketing in a professional environment
- Bachelor’s degree in computer science or comparable technical field, or professional experience that demonstrates comparable technical abilities required
- Experience building error-free email campaigns, including responsive HTML emails
- Advanced understanding of web languages and development tools such as HTML, CSS, Photoshop, Dreamweaver, and Bootstrap
- Advanced knowledge of email platform limitations and code fixes/hacks to resolve (e.g., SFMC, Adobe Campaign, Oracle Responsys)*
*Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Oracle Responsys, Oracle Eloqua) a plus
Additional Information
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
