What are the responsibilities and job description for the Senior Manager, National Audio & Broadcast position at dentsu?
Company Description
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Job Description
The Senior Manager, Network Audio Investment oversees the end-to-end activation of national audio buys for assigned clients with expenditures over $10MM. In addition to terrestrial radio, digital audio and podcasting activations may also be included in role dependent on account structure. The Senior Manager oversees negotiations and tracks performance to ensure quality and that buys meet client expectations.
Media Buying and Execution:
- Develop cpms/cpps for upfront and scatter activity
- Develop RFP and guidelines based on agency and account parameters
- Leads planning and client communications along with Associate Director
- Develops negotiations strategies with Associate Director/Director
- Complete upfront and scatter negotiations for assigned clients
- Confirm that all buy parameters have been met before submitting buy to the Account group by due date
- Complete client decks and presentations
- Track the resolution of discrepancies to meet billing deadlines
- Responsible for delivering rerates to clients
- Manage and track client budgets and track delivery of ADU weight
- Responsible for monitoring and achieving client productivity targets
- Responsible for quality and accuracy of completed projects
Client, Vendor & Internal Relationships:
- Liaison between buying group and planning group teams
- Lead calls with planning teams/clients
- Support and implement tools initiated by Group Director
- Establishes and maintains business relationships with rep and vendor management
- Represent dentsu within industry (attending industry functions, joining committees)
- Establishes and maintains interdepartmental relationships on behalf of Network Team
- Represent network buying expertise internally and externally
- Grow business opportunities with current clients
- Work in tandem with Associate Director/ Director to train, motivate, develop and lead team
- Work with management team to monitor workload, account assignments and the day-to-day operations of the team
- Oversee and mentor Associates and Senior Associates
Strategic Thinking & Leadership:
- Ability to develop negotiation strategies
- Works closely with planning teams in developing client strategy.
- Supervise the creation of informed media strategies, promotional opportunities, beta tests & innovation for client
- Works with Director level to create marketplace updates, and presentations for final recommendations
- Creative thinking and problem solving as well as intervention when necessary
- Keeps current with market research (industry periodicals, email newsletters, websites)
- Manage teams staffing needs (hiring, promotions, performance reviews and training)
- Ensure team is properly trained on all dentsu spot buying tools – Media Ocean, HudsonMX, WorkDay, Dynamics etc.)
- Provide and/or guide strategic input for all buys internally and externally
- Ensure key information is provided to team regarding client, vendor, or system issues
- Assists dentsu leadership with evaluation of new tools and technologies
- Construct and deliver accurate, honest, and timely performance management & audit documents
Communications Skills:
- Establish and maintain communications process with clients, media teams, etc. for each piece of business within the team
- Express oneself clearly and concisely in oral communications
- Write in a clear, compelling, and concise manner
- Organize ideas and information logically and sequentially
- Develop media presentation materials that are clear, compelling, and persuasive
- Adapt communication style to relevant audience
- Link communication to audience’s concerns and perspectives
- Lead client presentations
Qualifications
- Bachelor’s degree(preferred)
- 5-7 years industry experience
- Experience activating digital audio and podcasting campaigns
- Experience leading a team
- Proven experience in negotiation
- Strong math and analytical skills
- Strong communication skills- both oral and written
- Act 1 Software proficiency
- Advanced computer skills (MS Word, Excel, PowerPoint)
- Experience working in Media Ocean Spotbuy toolkit, Prisma, Hudson
DEVELOPMENT GOALS:
Experience needed to proceed to the next level:
- Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives
- Strong negotiation skills that result in measurable savings for clients
- Ability to work & problem solve autonomously
- Demonstrated initiative to deliver excellent work
- Develop and implement creative media strategies for assigned clients
- Thorough knowledge of required media tools and software
- Displays sound business judgment internally
- Ability to properly delegate tasks to staff to ensure appropriate utilization
- Ability to manage crisis or red-flag situations
- Motivation to participate in staff management and new business
- Excellent client report card & performance reviews
- Excellent track record of maintaining multiple client engagements at once
- Serves as a dentsu ambassador and demonstrates grace in challenging internal/external scenarios
Additional Information
Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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