What are the responsibilities and job description for the Digital Content Strategist position at DePaul Talent Acquisition?
The Highlights:
The digital content specialist works as part of a team of communicators to create, curate and manage engaging and relevant content for a variety of online platforms. Reporting to the director for internal communications, the digital content specialist maintains a variety of university websites. The position is responsible for consistently monitoring and analyzing the performance of all communications initiatives to produce regular reports on content effectiveness. This position requires an individual with strong writing and analytical skills, as well as the ability to interpret and translate data into meaningful insights that will drive our communication strategies moving forward.
What You'll Do:
- Website management
• Contribute to the development of a comprehensive content strategy for a number of websites supporting university initiatives.
• Develop high-quality and compelling content for university websites that supports overall communication objectives.
• Collaborate with cross-functional teams to gather information and insights to create content that aligns with the university’s brand and objectives.
• Stay abreast of industry trends, digital content best practices, and emerging technologies to optimize content strategy. - Measurement and performance
• Using a variety of analytics tools, conduct ongoing analysis of website traffic, user engagement and other key metrics for digital communications.
• Interpret data to provide insights into user behavior, trends, and opportunities for improvement.
• Regularly monitor performance and identify areas for optimization.
• Collaborate with cross-functional teams to implement performance-enhancing solutions.
• Create and maintain regular reports on communications performance, providing key insights and actionable recommendations.
• Document and communicate findings in a clear and understandable manner. - Support internal communications content production
• Working closely with the internal communications team, assist with content development, copy editing and technical production of the weekly online newsletter, Newsline, and university-wide messages, using Marketing Cloud.
• Apply consistent and relevant messaging across internal communications, tied to the university’s brand, goals and priorities.
• Demonstrate the ability to respond with an appropriate degree of urgency to the needs and requests of others.
• Work cross-functionally and pro-actively with diverse internal audiences.
• Anticipate and troubleshoot problems as they arise.
• Develop and manage a personal workflow and project management process to balance department resources with the many communication needs of campus colleagues.
• Effectively communicate with supervisors and colleagues by developing constructive, cooperative and collaborative working relationships with others and maintaining them over time.
• Maintain awareness of best practices for internal communications and participate on relevant cross-departmental teams related to employee engagement.
What You'll Need:
- Bachelor’s degree in public relations, communications, marketing, business or related field preferred.
- 3-5 years of professional experience in digital communications or similar role.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Ability to think creatively and strategically, translating objectives into effective content strategies.
- In depth knowledge of digital communications trends and content optimization.
- Experience in writing, editing and knowledge of AP style and proofreading skills preferred.
- Technical knowledge of maintaining websites and related software programs.
- Self-directed and ability to adapt to ever-changing issues and demands; ability to multi-task and work effectively on numerous project teams.
- Ability to perform effectively under pressure and in a fast-paced, results-oriented communication environment.
- High level of professionalism and effective communication skills, both verbal and written.
- Professionally mature with sound judgment and the ability to gain immediate credibility with a wide range of campus colleagues; excellent interpersonal skills.
- Ability to work independently and make decisions.
- Excellent organization skills and the ability to handle numerous assignments and issues.
- Demonstrated research and writing skills (collecting data, research, and preparing reports and presentations); and strong analytical skills with a high-level of attention to detail.
- Foster promotion of University Communications as being the primary communication authority for the university;
- Drive external outreach, enhance and/or support DePaul University’s image and reputation;
- Ability to work full-time on campus and travel between the Loop and Lincoln Park Campuses as necessary.
Perks:
- Working for a stable and well-known University that values diversity and inclusion.
- Top choice medical, dental, and vision benefits.
- Retirement plan matching contribution of 10%.
- Tuition waivers for employees and dependents.
- Generous paid time off, sick time, holidays, floating holidays, and more!
- Full-Time Benefits
For consideration, please include a resume and cover letter.
Diversity and Inclusion Statement:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.
Required Background Check:
Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.
Mandated Reporting of Child Abuse & Neglect:
Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected. For more information, please visit the following pages:
Illinois Department of Children & Family Services (DCFS)
Illinois Abused and Neglected Child Reporting Act
DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.
Content Strategist
Purohit Navigation, Inc. -
Chicago, IL
Learning & Development Content Designer @ Chicago IL
NextRow Digital -
Chicago, IL
Project Content Strategist
Illinois Academy of Family Physicians -
Bolingbrook, IL
