Marketing Coordinator

Major Responsibilities – reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Develop and coordinate customer and market facing communication activities including press releases, promotional announcements, E-blasts, and surveys.
• Ensure effective communication to our strategic marketplaces; responsible to measure results, manage processes and coordinate individual business market messages to match branding objectives.
• Assist in managing all stages of trade advertising including magazines, directories, and web-based advertising. Coordinate existing co-op advertising and leverage any new opportunities.
• Assist in executing advertising / promotion / cataloging strategies for Marketing. This will involve working with outside media contacts and executing media strategies for annual marketing plans.
• Maintain website, e-commerce promotional, and marketing operational activities.
• Coordinate annual trade show planning process, including show list development, goals, registrations, sponsorships, staffing, shipping requirements, vendors, and supplies.
• Maintain event project management software and event specific spreadsheets.
• Serve as representative with selected vendors to manage and coordinate quote, design, and printing of promotional activities.
• Purchase and distribute promotional materials to customers, business groups, and employees.
• Coordinate the centralization of market developments through contacts with educational institutions, professional organizations, publications, trade shows and customers.
• Perform other duties as required.

Qualifications

Education and Experience

• Bachelor’s Degree in Engineering, Business or Marketing preferred, or equivalent experience required.
• Experience in technical or medical products preferred
• Experience with e-commerce marketing strategies (Google Ads, marketing automation, Word Press) is preferred.
• Willing to learn Adobe platforms, Word Press and Volusion Software
• Strong general computing skills such as MS Office
• Excellent oral, written and listening communication skills.

Successful Essential Skills

• Excellent technical report writing and presentation skills – including ability to appropriately present technical information to all levels of the organization.
• Consistent time management skills concentrating effort on priorities and overall planning, awareness, and response to what is due now, short, and long term.

• Strong computing skills: i.e. CRM, Power Point, Excel, Technical researching, web Analytics to analyze market trends and customer engagement
• Ability to initiate and complete multiple concurrent projects.
• High level of business acumen: Understands policies, practices, technology, trends, and information and how those affect the business.
• Impactful in a variety of formal presentation settings: one to one, small and large groups with peers, and senior management.

Successful Essential Behaviors

• Action oriented and independent; capable of managing projects.

• Heightened sense of urgency and works at a quick pace (high energy).
• Dynamic, as new processes, materials and equipment are constantly being developed.
• Process oriented: understands how to separate and combine tasking into efficient workflow and can see opportunities for synergy.
• Inherent curiosity about markets, products, organizations, and people.
• Uses creativity to make connections among unrelated notions and is seen as having original thought.
• Attention to detail: focus on accuracy, completeness and following standards, rules, regulations, and requirements.
• Cooperative with others and usually helpful to the rest of the team in getting work done.
• Upholds values and beliefs of organization. Exhibits integrity as a person and in their work. Maintains appropriate confidentiality at work.
• Personally committed to and actively works to continuously improve his/her work skills.
• Has a “can do, will do” attitude.

Work Environment and Physical Demands

• Office environment, but 20-30% of time will also be spent in production facilities, protective foot and eyewear required.
• 60% sitting, 20% walking, 20% standing required.  Must be able to sit in a car or airplane for up to 4 hours.
• Must be able to lift and transport laptop computer and supplies to trade shows (up to 20 lbs.)
• Operate as an internal specialist of marketing activities to build effective communication programs.
• Occasional, long workdays to fulfill job requirements.
• Occasional overnight travel to attend conferences, trade shows and to assist with product installation.