Manager, Marketing

Job Title: Manager, Marketing
Main Purpose of Job: Marketing
Reports to: General Manager
Hours of Work: As required Monday to Friday, weekends, evenings, and holidays as needed
Location: Columbus, GA

Diamond Baseball Holdings

Diamond Baseball Holdings (DBH) was formed in 2021 to support, promote, and enhance Minor League Baseball through professional management, best practices, innovation, and investment.

Position Overview:

The Columbus Professional Baseball Club is seeking a highly motivated, well-organized, results-oriented sales professional that will be instrumental in building the marketing strategy from the ground up and creating the foundation to surpass short-term and long-term revenue goals, attendance goals and retention goals. The Manager, Ticket Sales will report to and collaborate with the General Manager.

Duties & Responsibilities

• Work with GM to develop, initiate, and create strategic marketing plan and brand standards.
• Oversee and manage marketing budget, allocate and invest funds while tracking ROI.
• Oversee external communications, including press releases, email marketing, and team broadcasts.
• Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.
• Manage traditional and digital advertising schedules, content, and design.
• Develop fun and engaging campaigns, social media posts, email marketing, and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.
• Lead our graphic design & video production team and establish our overall annual creative campaign while keeping the club on-brand through all communications.
• Identify marketing trends and new technologies that help reach the organization's overall business objectives.
• Utilize SEO and social media strategies to attract new fans and enhance paid social.
• Work with ticket sales, corporate partnerships, retail, and special events to market non-traditional assets and opportunities.
• Manage the ballpark experience at the ballpark including but not limited to game script, music, video boards, control room, and in-game entertainment to achieve the ultimate fan experience.
• Oversee community outreach & grass-roots marketing initiatives including Mascot and Promo Team.
• Develop promotional and theme ticket calendar along with ordering and distribution of promotional items.
• Conduct in-stadium and digital market research surveys to help understand fan behaviors.
• Generate ideas and implement activations to grow the Columbus Professional Baseball Club database and email distribution list.
• Represent the organization in a positive and professional manner at all times.
• Other duties and responsibilities as deemed necessary by Senior Leadership.

Required Skills and Qualifications

• Proven leadership and managing a team
• Ability to work independently and as part of a team
• Strong SEO and Google analytics experience
• Creative and analytical thinker
• Strong writing and verbal communication skills
• Must be a self-starter with passion for sports industry
• Professional image and demeanor
• Strong organization and time management skills; ability to multitask
• Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Bachelor’s Degree in Advertising, Marketing, or related field
• Minimum of three years of marketing/ advertising experience