Associate Director, Business Development

Overview

We have offices in Philadelphia and New York. We are open to applications from all over the US, supported by remote and flexible hybrid working policies. 

ABOUT THE ROLE 

The Associate Director, Business Development will be an integral player in powering Lucid Group’s new business growth engine, spearheading our efforts in identifying prospects who would benefit from Lucid Group’s suite of services and engaging them with compelling messaging that aligns their needs to our solutions. This role is pivotal in leveraging tools such as LinkedIn Sales Navigator, media and managing internal datasets to enable and inform Lucid Group’s tailored engagement with potential prospects, thereby supporting business leaders in converting them into clients. 

ABOUT LUCID GROUP  

Lucid Group is a multi-capability global healthcare communications company.  We partner with the pharmaceutical and biotech industries to deliver pioneering solutions that change behaviour, improve clinical practice, and advance health outcomes. 

By combining our diverse set of capabilities and applying them at the right time we can better understand and fix client problems with outcomes-led solutions, expertly executed to deliver life-transforming value for everyone.  

We have continued to grow over the last 16 years, working with some of the largest and best healthcare companies, delivering some of the industry’s finest work. We are considered strategic partners to our clients and once established, we tend to build strong long-term connections as clients value our strategic insight and levels of service. Our focus has been on our current clients, and we are now looking to establish new clients to broaden our reputation in the industry. 

Responsibilities

Expertise and Knowledge Development: 

• Acquire an in-depth understanding of Lucid's business dynamics, distinguishing features, and services to identify and engage prime prospect client targets through tailored messages. 
• Stay abreast of Lucid’s evolving capabilities and offerings to represent the organisation adeptly in various platforms, including LinkedIn Sales Navigator.

Business Development and Networking:

• Leverage multiple data sources to identify and map potential prospects, provide a pipeline of opportunities. 
• Evaluate and categorise prospects, prioritising them based on a predefined set of criteria to focus on high-potential leads. 
• Take direction on actions steps for messaging and solutions based on target’s needs. 
• Organize and orchestrate a communication strategy delivering tailored messages to different prospects to generate new leads. 
• Help to inform our targeting/messaging strategy based on market intelligence and customer needs analysis.
• Partner with commercial leaders to facilitate a seamless transition of leads through the conversion funnel, nurturing relationships to secure new clients. 
• Implement strategic business development plans, orchestrating outreach campaigns aimed at maximising revenue and meeting sales targets. 
• EXECUTE AGAINST CVP:  Collaborate with commercial leaders in drafting compelling Client Value Proposition (CVP)-based messages, with an acute focus on Lucid Group’s unique solution set. 

Client Relationship and Sales Strategy: 

• Hand off any client knowledge to client vertical teams helping with any relevant client materials. Performance Analysis and Reporting: 
• Maintain an organised and current record of sales activities, client interactions, and opportunities. 
• Regularly assess the effectiveness of marketing and lead generation strategies to optimise conversion rates and ROI. 

Qualifications

Essential criteria: 

• 3-5 years of experience in client services, sales, or business development roles. 
• Proven track record in creating and advancing a new business pipeline, leveraging an existing network in global pharma and biotech landscapes. 
• Demonstrable success in lead generation through LinkedIn Sales Navigator and database management, coupled with a history of achieving sales targets. 
• Excellent creative writing and presentation skills, capable of articulating complex ideas persuasively and confidently to internal stakeholders 
• A proactive and self-motivated approach to meeting business objectives, with a results-driven mindset. 
• Proficiency in using and establishing CRM software and other sales and marketing tools, coupled with experience in database management. 

Desired criteria: 

• Bachelor’s degree in business, marketing, or a related field, or equivalent experience. 
• Experience working within an agency environment. 

BENEFITS OF WORKING WITH US   

• Employer paid disability, life insurance, dental and vision benefits  
• A suite of family friendly policies 
• 401k contribution of 50% up to 6% of employee contribution  
• 1x basic life insurance coverage  
• 23 days of paid time off, 16 holidays including a holiday closure between Christmas Eve and New Year’s Day  
• Discretionary bonus 
• Flexible working approach 
• Employee discount platform with offers at 900 retailers 
• Student loan paydown program, $50 monthly employer contribution

WHAT DOES IT MEAN FOR US TO BE LUCID? 

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity, where we can all be ourselves, make real connections, and enjoy the work that we do. Together.  

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.  

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.  

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.  

• Compassionately Human: We think about the human impact of our actions  

• Accountable Allies: We are the go-to strategic partners for our clients  
• Invent with Intent: We create meaningful solutions to solve real problems  
• Courageously Curious: We challenge ourselves to think disruptively   

We are an Equal Opportunity Employer and welcome applications from all backgrounds and identities. We are committed to providing an inclusive recruitment experience to everyone.  

 This commitment to inclusion is explicitly inclusive of race, colour, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity and/or expression or disability.