What are the responsibilities and job description for the Product Marketing Manager position at Digit?
The Challenge
At Digit, we are on a mission to make financial health effortless for everyone. We are building the world’s first intelligent bank account to help millions of American consumers become financially healthy. Our challenge is clear: managing personal finances is hard. As of 2019, 70% of Americans struggle with at least one aspect of financial stability and over 40% don’t have $400 in their savings account. We believe automation is our path to delivering our mission, and we are working towards it every day.
We have a collaborative, inclusive, and supportive culture and we look for people who are curious, ambitious, and mission-driven. If you're passionate about making an impact and helping real people every day we're excited to meet you!
The Role
We are looking for a Product Marketing Manager to play a pivotal role in shaping the Digit member experience and how we go to market as a brand. This role will have a wide scope of influence with high visibility, and will work closely with cross-functional partners in design, product, content, lifecycle marketing, growth marketing, legal and support. Strong candidates will be curious, data-driven, passionate about understanding our members and excited to learn new things and wear multiple hats.
While Digit's worldwide HQ is in San Francisco, CA, this role is open anywhere in the US. This role reports to our Head of Product Marketing.
Here are some ways you’ll make an impact:
- Drive member insight & empathy: Be the voice and expert of our members, and be a cross-functional partner in driving research and gathering insights on member’s needs, attitudes and behaviors
- Create consistency in messaging, voice & tone: Work with cross-functional partners to drive messaging across product and marketing channels, based on member insights as well as competitive research
- Implement brand refresh: Play a lead role in organizing cross-functional efforts for rollout of a brand refresh and help define and execute the go-to-market strategy for launch
- Drive product growth and retention: Develop and implement marketing strategies across channels (PR, lifecycle marketing, social) and optimize the marketing programs with continuous testing
- Build member-focused products: Partner with Product, Engineering, Design to shape new product experiences and optimize existing experiences throughout the member journey
Are you the candidate we are looking for?
- 6 years Product Marketing experience
- Deeply rooted empathy for the consumer and a passion for identifying and sharing insights
- Analytical thinker and experience in data-driven marketing
- Experience developing and executing go-to-market launches
- Experience working with growth-related projects or teams
- Experience working on a brand refresh
- Motivated to work in a fast-paced, ever-changing environment
- The ability to juggle multiple projects and meet deadlines
- Naturally curious, and capable of seeking information, solving problems, and delivering results in dynamic situations independently
- Strong communication skills and passion for process/ project management
Who We Are:
We want to eliminate the stress and anxiety people feel about their finances so they can focus on what’s most important in their lives. We first mastered saving for near-term goals, helping members automatically save over $9 billion. Today, we are harnessing machine learning technology to give our members the first intelligent bank account that manages all of their personal finances.
We’re committed to doing the best work of our lives together. Come see if Digit is right for you.
What We Offer You:
- Competitive salary and equity
- 100% paid medical, dental, & vision benefits
- 100% paid life & disability insurance
- Fertility reimbursement
- Daily lunch stipend
- Internet, commuter, and wellness benefits
- Take what you need PTO policy
- 401k plan
- Flexible, hybrid work environment
Digit is a proud equal opportunity employer and we believe that a diverse and inclusive workforce is an imperative. We welcome people of different backgrounds, genders, races, ethnicities, abilities, sexual orientations, and perspectives. We don’t discriminate based upon any protected class and we encourage candidates of all identities and backgrounds to apply. Digit considers qualified applicants regardless of criminal histories in accordance with the
San Francisco Fair Chance Ordinance.
Digit is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
recruiting@digit.co.
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