Marketing Manager

Digital Air Strike is THE leading customer engagement technology partner helping 7,700 businesses leverage digital and social media environments. Our technology, team, and culture contribute to the success of our clients. Digital Air Strike is recognized worldwide for its industry-leading technology & solutions and we are looking for elite professionals to join our growing team!

The Marketing Manager works closely with the Senior Director, Marketing to develop all aspects of the company’s digital marketing and lead generation strategy as well as branding. The right candidate can lead the strategic planning, creation, execution and optimization of online and offline lead generation marketing; understands B2B Social Media & Reputation Management solutions; is familiar with the opportunities and challenges associated with marketing professional services to businesses.

Responsibilities

• Optimization of website traffic conversion through calls-to-action, landing pages, and lead generation content
• Optimization of Digital Air Strike’s marketing automation and lead nurturing processes through email, content, and social channels
• Manages product and applicable corporate messaging, awareness, positioning, collateral and promotions
• Develops and manages ongoing product marketing programs to both new and existing customer while tracking ROI on all initiatives
• Analyzing our brand positioning and consumer insights
• Develop ideas and strategies that grow and strengthen our brands

Requirements

• Bachelor’s degree in Marketing or PR/Communications
• 5 years of professional experience in B2B marketing with a focus on digital including content marketing, online display advertising, email, blogs, social and retargeting
• Established track record of leading efforts associated with the planning, creation, execution and optimization of online and offline lead generation marketing
• Excellent communicator, writer, and creative thinker with the ability to use data to inform all decisions
• Proactive, hands-on, able to think independently while collaborating
• Ability to work cross-functionally, lead, and motivate teams without direct supervisory responsibility.
• Strong project management and data analysis skils
• 3 years in automotive or B2B marketing to retail verticals is a plus

Benefits

The health, happiness, and financial success of our employees is the basis of our comprehensive and generous benefits program which includes, but is not limited to, the following:

• FREE & Company Subsidized Health Insurance Plans - Medical, Dental & Vision
• Flexible Spending Account, Dependent Care FSA, Health Savings Account, & Commuter Benefits
• FREE Life, Short-term and Long-term Disability Insurance
• FREE Employee Assistance Program for Mental Wellness & Life Planning
• Pet Care Discount Program for Veterinary Care
• 401k & Roth 401k Company Match
• Incentive Stock Options
• Tuition & Training Reimbursement Programs
• 11 Paid Holidays & Competitive PTO
• Monthly Bonus 1/2 Day Fridays
• Paid Parental Leave
• Modern, fun, and friendly work environment, and more!

Equal Opportunity Employer

Digital Air Strike provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.