Product Manager

Digital Air Strike is THE leading customer engagement technology partner helping 7,700 businesses leverage digital and social media environments. Our technology, team, and culture contribute to the success of our clients. Digital Air Strike is recognized worldwide for its industry-leading technology & solutions and we are looking for elite professionals to join our growing team! 

The Product Manager leads the product vision and planning of all assigned platform products. The Product Manager is a leader in planning, execution, and measurement initiatives supporting their assigned product lifecycles in accordance with the product roadmap. The Product Manager will gather and prioritize product and customer requirements while documenting the epics and features according to current needs, as well as support the products’ ongoing maintenance and enhancements. The Product Manager will be responsible for analyzing existing and new technologies, while staying in tune with current market developments and conducting competitive analysis. 

The Product Manager will work with the technology team, sales, marketing, client support, and business leaders, along with client and external stakeholders, to deliver the product(s) or enhancements to Client(s) and Clients’ customers. Additionally, the Product Manager will interface with customers, sales, and marketing to drive product direction and confirm capabilities meet market needs to ensure revenue and customer satisfaction goals are exceeded. 

Responsibilities

Leadership

• Deliver the product platform vision, product goals, release goals/acceptance criteria, desired business outcomes, and prioritized features and products to the Product Owner and Scrum Master to enable successful functional design and product development
• Formulate new product concepts or product enhancements to existing products to deliver on revenue goals and business KPIs (Key Performance Indicators)
• Act as the Subject Matter Expert for the product platform and provides or facilitates getting key information out to enable supporting and implementing the owned products
• Identify improvements and changes in process, packaging, positioning, messaging, and targeting to enhance product revenues and direct cost attributed to product
• Build and confirm new product business case and vision with stakeholders 
• Maintain a product roadmap for owned products 

Management & Execution

• Manage and prioritize product roadmap and backlog for the assigned Digital Air Strike product platform
• Work with internal and external stakeholders to ensure we are capturing the proper requirements, business cases, and user stories for assigned products
• Monitor product financial, sales, and marketing metrics, interpret the data for trends, and formulate any corrective action 
• Act as a liaison for products between operations, client success, marketing, sales teams, and Digital Air Strike leadership
• Lead daily standups and weekly sprint grooming/planning meetings with the development team
• Identify customers’ needs and strategize how we can help fulfill those needs through our technology and solutions
• Define and analyze what success looks like for each existing and new product
• Measure and assess client satisfaction with new product introductions

Experience

• Bachelor’s or Master's degree in Computer Science, Computer Engineering, Business or related field from an accredited university, advanced technical education from a recognized program, or demonstrated technical knowledge and equivalent work experience
• 3 years of experience in building digital products for digital marketing, digital advertising or other relevant experience on social media platforms, display advertising networks, search platforms and other digital marketing platforms
• 5 years of experience in marketing, business management, sales/presales, product development, or consulting environment in a technology-focused role, preferably automotive retail software
• Working knowledge of delivery products with Lean, Agile with Scrum
• Advanced interpersonal communication skills and ability to relate with and understand business audience and develop technology solutions
• Working experience in conducting competitive research and analysis
• Extremely strong at executive presentations (framing arguments, design of information, presence when presenting)

Benefits

Medical/Dental/Vision, long & short-term disability, life insurance, incentive stock options, 401K, employee assistance program, flexible spending accounts for medical and dependent day care, tuition reimbursement, veterinary care discount program, student loan match program along with a generous vacation and sick time allowance, 10 paid holidays and extra anniversary days off!

EEOC Employer

Digital Air Strike is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class.