Google AdWords Specialist

Digital Limelight Media is a modern advertising agency that creates customized marketing solutions for medical practices. Our expertise has allowed us to create technology that increases conversion rates and shows transparency in advertising channels, which results in new business and less advertising waste. We strive to provide marketing solutions that are effective and transparent. We understand how difficult the ever-changing digital marketing landscape can be, which is why we bridge the gap between targeting, tracking, and revenue reporting. Join a company that hires talented, motivated people who work collaboratively to help our clients develop all things marketing.

About the Job:

Digital Limelight Media is looking for a talented Google AdWords Specialist to join our team. The Google AdWords Specialist will be responsible for managing and executing multiple ad campaigns including but not limited to keyword research, account setup, campaign configuration, and implementation for several clients.

Responsibilities:

• Experience with Google and Microsoft Ads services, including Google’s Keyword Tool, Google Analytics, Google AdWords, and Search Console.

• The ability to deploy an effective local and long-tail search strategy.

• Perform post-campaign analysis to determine performance and ROI.

• Provide regular reporting on client search performance to the business development team and to senior management.

• Develop and continuously optimize keyword lists, ad copy, and landing pages.

• Develop an innovative paid search plan for incoming clients.

• Work with all aspects of Google Ads including but not limited to automation, conversion tracking, callouts, e-commerce, and bidding optimization.

Minimum Requirements:

• Bachelor’s Degree preferred
• Google Ads & Google Analytics certifications preferred
• 1-2 years’ previous experience in marketing, advertising, or managing PPC accounts including search network and display network
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Updated knowledge of industry trends

• Expertise in communicating via phone, email, webinar, and face-to-face

• Ability to adapt to new situations quickly in an ever-changing industry

• Advanced experience budgeting and optimizing Google Ad campaigns

What we offer:

• A competitive benefits package including medical, dental, vision, 401(K), PTO, and paid holidays
• Flexible Schedule
• Option to work remote
• Community involvement opportunities
• Casual dress code
• Employee activities, including company outings and holiday parties

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience level:

• 1 year

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Grand Rapids, MI 49504

Salary : $60,000