Manager, Data and Analysis

Digitas
Manhattan, NY Full Time
POSTED ON 4/8/2024
Job Description

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

Job Responsibilities:

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI

Building effective marketing strategies with other internal partners to optimize client budgets and programs

Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career

Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Salary.com Estimation for Manager, Data and Analysis in Manhattan, NY
$132,005 to $181,615
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