Marketing Leader: Justice+Civic

DLR Group is an integrated design firm that aspires to be the most creative enterprise on the planet. Our brand promise is to elevate the human experience through design. If that challenge is appealing, you're at the right place.

DLR Group’s Global Marketing Team has an opening for a Marketing Leader. DLR Group operates within a hybrid work model, supporting flexibility between office time and work from home. Considering this model, the role could be based in any US city where DLR Group has an office; complete list can be found here.

Live somewhere other than the listed locations? DLR Group has a network of 30 studios across the United States. For this role, we encourage exceptional applicants across the ecosystem.

Position Summary

The Sector Marketing Leader leads strategic marketing activity for our Justice Civic, Federal, and Transportation market sectors. The Marketing Leader supports growth and awareness of their sector(s) by promoting its design acumen and value proposition to attract, engage, convert, and retain prospects, clients, and talent. The Sector Marketing Leader develops, calendars, and executes the sector’s external marketing communications outreach and content strategy across all channels. They also lead and manage other communications professionals.

The successful candidate will:

• Monitor trends and have an innate understanding of a sector(s) 12-24-36 month performance and growth outlook in order to identify and validate new, breakthrough positioning and differentiation strategies with sector leadership.
• Manage and mentor a cross-functional marketing, media, and creative team to achieve brand awareness and maximize market impact, driving growth in alignment with sector business plan initiatives.
• Develop annual sector(s) marketing communications plan, content strategy, and calendar including multi-channel integrated marketing campaigns, client-facing award programs, project storytelling, and marketing asset management.
• Master a creative vision for sector-based content marketing across the firm’s digital and print channels, elevating storytelling through compelling forms of media.
• Lead development of storytelling and manage sector page/content at dlrgroup.com.
• Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein. Analyze, review, and report on the effectiveness of these efforts to maximize results.
• Identify systemic red flags and / or improvements to overall marketing metrics and deliverables in designated sectors.

Required Qualifications

• Degree in Marketing, Communications, English, or similar
• 8 years of experience with progressive responsibilities in a Marketing, Brand, or Communications department, preferably in the AEC or design industry
• Experience effectively communicating with public sector audiences including government institutions.
• Track record of tying marketing activity and measurable outcomes to established business objectives.
• Deep understanding of content marketing strategy and best practices for its effective execution.
• Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.
• Master of prioritization to maintain focus on established strategic direction.
• Growth mindset: the desire to continually improve processes and outcomes.
• Proficiency in Microsoft Suite, including PowerPoint and Teams; familiarity with information gathering from a database, Deltek Vision preferred.

Preferred Qualifications

• Experience and passion for hiring, managing, and mentoring a high-performing team.
• Strategic thinking, ability to break down complex issues into sizeable actionable pieces.
• Proficiency in Adobe Creative Suite, especially InDesign.

DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge and is an initial signatory to the China Accord and the AIA 2030 Commitment.

Our comprehensive Benefits at DLR Group include: medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, employee stock ownership, and bonus opportunities. Compensation considerations are based on location, experience, and skills.

Visit dlrgroup.com and follow us on Twitter, Instagram, and at LinkedIn.

We are proud to be an EEO/AA employer M/F/D/V.