MARKET PLANNING ANALYST

Company Overview

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operates more than 18,000 stores in 47 states, and we’re still growing. Learn more about Dollar General at www.dollargeneral.com.

Job Details

General Summary:

Dollar General’s Market Planning Analyst manages a regional territory of typically 4 to 5 states where they will be responsible for all aspects of strategic planning, including the identification of optimized locations and development of yearly tactical plans.  The Market Planning Analyst will be responsible for analysis of all sites submitted by real-estate partners and will also work closely with their respective real-estate director and managers to ensure sites submitted support the overall real-estate strategic plan.  The Market Planning Analyst will also work closely with Sr. Analysts and Managers on projects and “best in class” research where applicable.

Duties & Responsibilities:

§ Responsible for site analysis/sales projections of potential new and relocation opportunities in a regional territory (typically 4 – 5 states).  Sites submitted are scrutinized based on demographic, psychographic, competitive, and physical criteria and are modeled based upon a proprietary sales modeling technology and adjusted based on analyst’s understanding of market conditions and analog store trends.  Analyst ensures that the site is competitively positioned and fits the overall New store or Relocation strategy. Sites are run through a financial pro-forma to additionally ensure they meet corporate financial hurdle rates.

§ Responsible for strategic planning of potential new and relocation opportunities in assigned territory ensuring an adequate pipeline to meet corporate objectives.  All potential opportunities are discovered, vetted, and scored to develop a yearly strategic plan. That plan is deployed to and executed by Real-Estate Managers working in specific market areas.

§ Participates in internal consulting projects that require spatial and/or financial analysis as directed by managers; seeks feedback and assistance as needed.  Sample projects include Competitor Impact Analysis, Store Closing Profitability and Sales Transfer Analysis, Potential Real-Estate Acquisitions, New Market Cost Benefit Analysis, Disaster Store Analysis, Regional Mapping, etc.

§ Responsible for market enhancement strategy for existing markets to ensure we maintain a profitable network of stores and can adjust to ever changing market conditions. All stores within a market are analyzed for current performance/profitability, real-estate characteristics, and competitive environment.  

Qualifications

Knowledge, Skills and Abilities (KSAs):

§ Excellent understanding of Microsoft Office applications (Excel, Word, PowerPoint)

§ Detail-oriented individual who can produce quality work with limited need for revisions

§ Ability to think analytically and spatially and make recommendations based on limited information

§ Ability to effectively communicate and present findings while being prepared for “the next question”

§ Ability to multi-task, gather data from multiple sources, prioritize, and manage/manipulate data

Work Experience &/or Education: Bachelor’s degree from an accredited college or university in Business or related field. 2 Years in related field, market planning or strategic planning preferred.