Analyst, Video Revenue Operations

Dotdash Meredith
Des Moines, IA Full Time
POSTED ON 3/21/2024

Job Title

Analyst, Video Revenue Operations

Job Description

I. Job Summary | Major goals and objectives.

The Analyst, Video Revenue Operations plays a key role in the pre/post sale of digital video advertising campaigns, ensuring Dotdash Meredith wins business, maximizes yield, and meets/exceeds clients' goals. This position is responsible for supporting day-to-day video ad operations, including inventory forecasting, pricing and margin review, product solutions, campaign pacing, key performance indicator optimizations, monthly billing, and post-campaign analysis. An ideal candidate is self-motivated and demonstrates excellent analytical and written communication skills. Experience with digital/web video advertising is a plus.

II. Essential Job Function | Accountabilities, Actions and Expected Measurable Results

  • Review media plans to ensure correct pricing, product capabilities, achievable goals, and ideal margins
  • Monitor and optimize all sold direct and programmatic guarantee sold video campaigns to meet delivery & performance goals per 1p/3p reporting
  • Analyze campaign data and optimize efficiently throughout the lifecycle of the advertisement to meet both Key Performance Indicator (KPIs) and benchmarks (including viewability and brand safety where appropriate)
  • Collaborate with sales on video product/scale strategies to meet client's objectives, budgets, and/OR KPIs
  • Manage post-sale video product activation
  • Provide campaign reporting and analysis
  • Partner with syndication vendors on DDM video content feeds, site list reviews, and campaign execution & performance deliverables
  • Basic understanding of video products and metrics

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor's degree or equivalent training and/or experience

Experience:

  • Strong analytical and problem-solving skills and ability to manage conflicting priorities

  • High level of curiosity & initiative

  • Team Player: Promotes and encourages teamwork

  • Problem Solver: Identifies and solves problems creatively while also being able to analyze data

  • Accountable: Takes personal accountability for actions and results

  • Systems and tool knowledge

    • Data Reporting - Excel, Google Sheets, Looker, etc.

    • Digital Ad Servers - Google Ad Manager, DV360, etc.

    • Sales Support Systems - Operative, Salesforce, etc.

    • Digital Ad Campaign Management Reporting Tools - IAS, Double Verify, Doubleclick, Innovid, etc.

Specific Knowledge, Skills and Abilities:

Analytical

Self-motivator

- Collaborator

Customer Focused

Results Oriented

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

#NMG#

 

Salary.com Estimation for Analyst, Video Revenue Operations in Des Moines, IA
$80,347 to $109,096
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