Senior Analyst, Research & Insights

Job Title

Job Description

I. Job Summary | Major goals and objectives.

This position contributes to Dotdash Meredith's success using digital-based data and information (i.e. web analytics, campaign reporting, industry search, app data, social data, etc.) to drive a deeper understanding of the Dotdash Meredith brands and audience to support the business overall, specifically partnering with Sales and Marketing to develop custom insights that improve targeting and contextual marketing success. This person will act as a passionate advocate for Dotdash Meredith's audiences to internal sales teams, external media agencies, and CPG companies. You will interact within a collaborative and fast-paced team environment. Our ideal candidate will have a demonstrated understanding of consumer research methods, be experienced in mining digital data, and be able to translate information into tangible business recommendations to answer business questions. Achieving these recommendations may be accomplished by running analytics to test hypotheses, by identifying key drivers of changes in brand and business performance, mining web analytics, or by synthesizing analysis into meaningful and impactful stories. Because a big part of synthesizing data is communicating the story to senior leaders across the Dotdash Meredith organization, a successful candidate will also have exceptional influencing and communications skills.

II. Essential Job Functions

Accountabilities, Actions and Expected Measurable Results

- Execute: Supports sales RFPs by responding quickly and effectively to ad hoc requests and client-related inquiries

- Analyze: Successfully translates and synthesizes consumer data into actionable insights and tailored recommendations

- Deliver: Leverages a mix of hard & soft skills daily such as client service, problem solving, strategic thinking, thought leadership, data mining, data interpretation, and more

- Communicate: Provides a day-to-day voice of the Research & Insights team in the sales and marketing dialogue

30%

- Execute: Provides ongoing Research & Insights support to digital sales, digital marketing, and content teams

- Deliver: Crafts compelling and visually appealing presentations that are client-ready and use data with accuracy, clarity, and integrity

- Analyze: Creates clear, concise, and meaningful thought-leadership deliverables

10%

- Communicate: Present best-in-class consumer insights deliverables internally and externally, as needed

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

- Bachelor's degree in marketing, Business Administration, Psychology or other relevant field

Summary of Experience

- Enthusiasm for food and lifestyle topics such as food and beverages, seasonal/interior decorating, home building and remodeling, crafting, entertaining, gardening, pets, and more

- Well-versed in the digital space (at least 3-5 years' experience with media - publisher, client-side, or agency-side preferred)

- Experience translating business needs into research strategies and translating research findings back into actionable recommendations

- Deep knowledge of digital data sets and tool-kits

- Digital market research project management, including data analysis, interpretation, research design and implementation, and report writing

- Must have the ability to successfully manage and deliver multiple projects in a deadline-driven environment.

Specific Knowledge, Skills and Abilities:

- Strong organizational and time management skills

- Strong presentation design skills in either PowerPoint or Keynote

- A successful candidate will also have exceptional oral communication and presentation skills

- Ability to partner effectively with sales and marketing leadership

- Strong writing and presentation skills

- Ability to translate key learning and insights into actionable business and marketing strategies

- Ability to translate sophisticated data into easy-to-digest language and effectively communicate findings to non-analytical peopl

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.