What are the responsibilities and job description for the SEO Specialist position at Dr. Berg Nutritionals?
Dr. Berg Nutritionals is a fast-growing e-commerce and digital education company specializing in nutrition and wellness. We are constantly expanding our services and products worldwide and are looking for a highly trained SEO Specialist to keep up with our business!
Responsibilities:
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write content that’s grammatical, clear, and concise
- KETO and Intermittent fasting knowledge - Health knowledge
- Focus on what the reader wants to know
- Use SEO keywords in a natural-sounding way
- Research topics you’re not familiar with to find trustworthy information
- Write using the proper tone to engage the reader
- Ability to monitor and identify trending keywords - we use AHREFS
- Ability to create inter-linking for the on-site related content
- Ability to write meta tags, page titles, descriptions, alt tags, tags to content
- Perform regular content audits to inform further optimization, and search intent and develop an SEO strategy.
- Analyze organic content performance
- Update and optimize content, to A/B test page titles/headlines (google Optimize)
- Update content and website links for maximum optimization and search engine rankings
- Implement the linking strategy to improve position in SERP.
- ON Page Optimization
Qualifications for SEO Specialist
- 5 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Good understanding of analytic tools (google analytics, search console, SEO moz, ahrefs)
- Excellent writer, editor, and proof-reader of written English
- Familiar with google search best practices, and search algorithms
This is a fully remote, full-time position at 40 hours a week.
Pay is dependent on experience.