SEO Specialist

Dr. Berg Nutritionals
Alexandria, VA Full Time
POSTED ON 4/18/2022 CLOSED ON 8/10/2022

What are the responsibilities and job description for the SEO Specialist position at Dr. Berg Nutritionals?

Dr. Berg Nutritionals is a fast-growing e-commerce and digital education company specializing in nutrition and wellness. We are constantly expanding our services and products worldwide and are looking for a highly trained SEO Specialist to keep up with our business!


Responsibilities:


  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write content that’s grammatical, clear, and concise
  • KETO and Intermittent fasting knowledge - Health knowledge
  • Focus on what the reader wants to know
  • Use SEO keywords in a natural-sounding way
  • Research topics you’re not familiar with to find trustworthy information
  • Write using the proper tone to engage the reader
  • Ability to monitor and identify trending keywords - we use AHREFS
  • Ability to create inter-linking for the on-site related content
  • Ability to write meta tags, page titles, descriptions, alt tags, tags to content
  • Perform regular content audits to inform further optimization, and search intent and develop an SEO strategy.
  • Analyze organic content performance
  • Update and optimize content, to A/B test page titles/headlines (google Optimize)
  • Update content and website links for maximum optimization and search engine rankings
  • Implement the linking strategy to improve position in SERP.
  • ON Page Optimization


Qualifications for SEO Specialist


  • 5 years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data on a daily basis
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
  • Good understanding of analytic tools (google analytics, search console, SEO moz, ahrefs)
  • Excellent writer, editor, and proof-reader of written English
  • Familiar with google search best practices, and search algorithms




This is a fully remote, full-time position at 40 hours a week. 

Pay is dependent on experience.




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